Web Marketing Recruiter.com | Specializing in Sourcing and Recruiting Internet Marketing Professionals

Our Work in a Nutshell...

"If I were running a company today, I would have one priority above all others: to acquire as many of the best people as I could. I'd put off everything else to fill my bus... And the single biggest constraint on the success of my organization is the ability to get and to hang on to enough of the right people."

- Jim Collins, Good to Great

We're in the business of connecting people.  Plain and simple.  We know people that you don't know.... folks who could potentially help you achieve a greater level of success, whether personally or as a company.  Our connections have resulted in TENS of MILLIONS of dollars of revenue for our client partners over the years. We seek to create a Win-Win-Win situation for all parties involved--- jobseeker, employer, us.    There are different ways we can accomplish this mission.  Whether it's via a full executive search, spearheaded by our talented consultants, contingent labor (contract resource), or a sourcing/advertising strategy with eMarketingSilo, we have a program to help you market your employment brand and recruit internet marketing talent to your organization.  Now, let's get started!

Job Seekers Take Weekends Off, Too!

As we all know, the standard work week for most folks in the US runs Monday thru Friday.  Saturdays and Sundays are typically filled with personal activities away from the workplace (family time, hobbies, chores, relaxation, etc..).  Time spent "working for the man" drastically declines over the weekends.

What about the people who find themselves in the unfortunate position of being unemployed?  What does their time break-down look like?  As any career or outplacement service will tell you, searching for that next job should become a full-time endeavor.  Many suggest aligning your job search day as you would have scheduled your work day.  From looking at the stats on our job board (http://www.eMarketingSilo.com), it appears folks take this advice to heart.  We can see a fairly prevalent historical trend in regard to activity from job seekers...  Job Views drop by almost 75% on the weekends!

Now, I'm not aware of any company nor Job Board who turns their servers and computer systems off over the weekend.  One can still login, view and submit an application to job postings on Saturdays and Sundays.

Hot Resume==> SEO Project Manager (MI)

Professional Summary:

Self motivated, ambitious professional with effective written and oral communication skills, trained in Search Engine Optimization (SEO), development and maintenance of client relationships, and project management for multiple clients. Posses experience with authoring content on a variety of topics, proofing, and grammar. Experiences includes working with clients in a variety of industries including real estate, health care, franchising, B2B/B2C and Ecommerce. Skilled in the techniques and processes of the SEO industry with the ability to improve client positions within search engines while driving unique traffic and conversions/sales to the website. Active team member who effectively communicates and collaborates with other team members to improve and maintain external and internal relationships.

Experience and Strengths:

Search Engine Optimization • Project Management • Strategic Planning • HTML/CSS Coding

Consulting • Public Speaking Skills • Client Relations

Sales and Advertising • Content Authoring • Grammar and Proofing Skills • Website Analysis

Professional Experience

Oneupweb, Digital Marketing Agency 9/2007 - 12/2009

Natural Search Project Manager/Client Success Specialist

Specialized in Search Engine Optimization (SEO) and client success for this privately owned digital marketing agency that provides online marketing services to companies in varying industries. Optimized websites for specific topic areas relevant to the client's industry through keyword research, content generation, SEO best practices, and technical website analysis in order to improve positioning within search engines.

• Project Manager for multiple active clients on a daily and monthly basis

• Wrote content on a variety of topics for different industries

• Commonly helped clients increase ROI

• Worked in a collaborative team environment

• Stayed up to date on news and trends within the Search Engine Marketing (SEM) industry

• Strategically planned and developed processes for client improvement and success

• Monitored and reported client statistics to illustrate project growth on an ongoing basis

• Research and analysis of client data to pinpoint website or project issues and successes

• Assisted in training and development of new project managers

• Received additional training for social media services

• Attended professional public speaking classes

• Participated in ongoing SEO training to stay current with industry changes

• Wrote regular blog posts relative to the SEM industry

Traverse City Record-Eagle 5/2005 - 6/2006

Classified and Advertising Sales and Administrative Assistant

Took classified ads, sold newspaper advertisements to local businesses and provided support to managers and sales staff while in an administrative assistant role for this local newspaper.

Classified Department:

• Took ads via phone, fax, email, and in person

• Provided customer service and assistance in placing ads in person, online, and on the phone

• Worked as a team/individually to sell ads and promotions

• Use of computer programs including Excel and Microsoft Word

• Maintained contract customers and recruited new business

Advertising/Administrative Assistant

• Sold print, online, and specialty advertisements

• Maintained contract business and recruited new customers

• Worked as a team and individually to sell ads and meet departmental goals

• Created revenue and departmental goals

• Maintained efficient and accurate sales records

• Preserved contracts and relationships with corporate advertisers including Lowe's and Spartan Food Stores

• Provided sales team with assistance in their everyday tasks

Other Experience

Apache Trout Grill 5/2007 - 9/2007

Waitress

• Provided excellent customer service in fine dining atmosphere

• Worked as team to efficiently serve, seat, and interact with customers

• Maintained a friendly and professional tone of the restaurant

Education

Northern Michigan University, Marquette MI

Bachelor of Science, English Writing • Emphasis in Journalism and Creative Fiction

• Member of Student Leader Fellowship Program

Read More http://bit.ly/8OaqCX

Advertising Your Resume via Google Adwords

A while back I created a LinkedIn poll to see how many job seekers are utilizing paid search as a tool to advertise their credentials (whether a direct link to their resume, business profile, website, blog, etc..).  As you can see from the results, not many folks had ever used this medium to promote themselves to potential employers or recruiters (see - http://polls.linkedin.com/p/17507/ifpjb)

We run Adsense ads across our eMarketingSilo job board and recruiting center.  I happened to glance over at the ad box to see this...

  Dale does a very nice job with both the content of his ad as well as his landing page.  Clean, crisp web page containing links to his resume in 3 different formats (pdf, doc, rtf).  Additionally, his contact info is very prominent above the fold.  I also like the LinkedIn profile button that follows the page.  To avoid a long scrolling page, Dale has segmented his *resume* into 4 pages with corresponding menu items at the top.

Nice Job Dale, and way to think outside of the box!

Hot Resume==> Search Engine Marketing Manager (PA)

SUMMARY OF QUALIFICATIONS

Highly organized Senior Search Marketing, Project and Account Manager. Excellent technical,

inter-personal and self-motivational skills, complete with extensive online interactive agency experience.

 

PROFESSIONAL EXPERIENCE

Ascentive LLC               January 2009 – Present

Online Marketing Manager

• Oversee the development and management of all Domestic and International Paid Search campaigns.
• Manage all Online Marketing programs including Search Engine Optimization and Display Advertising.
• Created and managed Online Reputation Management Strategy.
• Designed and update weekly reports to provide high-level performance analysis.
• Developed and implemented Testing Strategies for new online advertising channels.

 

NetPlus Marketing              October 2005 – August 2008

Senior Search Marketing Manager (August 2007 – August 2008)

Responsible for managing the day-to-day operations of the Search Engine Marketing Department on both a tactical and strategic level as well as:

• Supervised two teams of Search Managers and Specialists.
• Effectively managed $500,000+ in monthly Search budgets to meet client goals.
• Responsible for organizing and managing all Search projects. (15-18 clients)
• Oversaw management of all Comparison Shopping Engine programs and vendor relationships
• Hired and trained all search department staff.
• Developed training processes and extensive documentation for department.

Search Marketing Manager (June 2006 – July 2007)

• Acted as the project manager for assigned client – accountable for execution of projects from start to finish.
• Planned, implemented, monitored, optimized and helped analyze client search marketing programs.
• Managed Search Marketing Specialists assigned to assist with clients.

Defined & developed keyword and creative ad strategies for search engine marketing campaigns.

Campaign Manager (October 2005 – May 2006)

• Managed client projects including Search, Media and Design to successful completion.

Helped define Campaign Management roles and responsibilities.

 

UnREAL Marketing Solutions    April 2003 – September 2005

Account Supervisor (July 2005 – September 2005)

Coordinated with all departments within the company to maintain and grow 12-20 clients annually.  Managed clients including Speedo, Steiner Sports Collectibles, and Artbeads with combined annual budgets of $1,700,000.

Oversaw every aspect of campaigns including:

• Wrote and edited new business proposals for existing clients to grow marketing investment.
• Managed and advised interns and coordinators in daily account activities.
• Analyzed reports daily to optimize and achieve clients’ objectives.

Account Manager (May 2004 – July 2005)

• Organized and facilitated weekly client meetings.
• Wrote and edited online creative copy for client advertisements.
• Maintained daily client communication to foster better relationships.

Associate Account Manager (April 2003 – May 2004)

• Handled day-to-day aspects of small and medium size clients.
• Coordinated launches of multiple search engine marketing campaigns.

 

Reynolds Consulting Services

Account Coordinator (May 2001 – March 2003)

• Planned and coordinated various national training events and meetings.
• Provided logistical support by tracking and distributing all event data.
• Supported projects for various departments using Microsoft Office Suite.

 

Internet Marketing Consortium / Cable Print Network Marketing

Project Manager (February 2000 – June 2000)

• Designed and implemented marketing plans.
• Oversaw projects for both major corporations and small start up businesses.
• Created a promotional campaign that included a print ad in a national magazine.

 

Acme Markets, Philadelphia, PA   October 1992-Present (Part-Time)

Clerk/Produce (October 1997 – Present)

• Build product displays
• Maintain quality of produce department.

 

EDUCATION AND SPECIALIZED TRAINING

TEMPLE UNIVERSITY, Graduated: January 2000

Fox School of Business & Management: Bachelor of Business Administration

MAJOR: Marketing with People’s First Certificate in Human Resources Administration.

 

TECHNICAL SKILLS

Google AdWords Professional Certification

Macromedia Dreamweaver MX 2004 Certification

Advanced Overture/Yahoo Search Marketing DTC experience

Online Bid Management and Tracking Tools – Atlas One Point and Channel Advisor’s Search Advisor

Microsoft Office - Word, Outlook, Excel and PowerPoint

To contact this candidate, please register at http://www.eMarketingSilo.com

Quickest ways for JobSeekers to get Blacklisted!

If you're a job seeker and want to shoot yourself in the foot and really irk an employer or recruiter, then please follow these sure-fire ways to get blacklisted!

1)  Lie. Unfortunately, this isn't obvious to a lot of folks.  Dishonesty may gain you some tactical wins either in personal relationships or the business world, but lying won't help you win the war nor achieve strategic goals.  You'll make a lot of enemies along the way, and trust me.. recruiters have long memories.

Some examples:
"I've never applied for a job with that company."
"I left my employer on good terms due to a general downsizing."
"I was the top sales producer for my company."
"I haven't talked to any other recruiter about that job."
"You're the only company I'm talking to in my job search."
"I'm open to relocating for a job."

2) Take a counter offer. At some point in our careers, we all feel like we're underpaid and overworked (and perhaps even underappreciated).  However, leveraging other job offers isn't the way to get want you want from your current employer.  Over the years, I've encountered folks who are serial offenders. As recruiters, we coach currently employed job seekers about the potential to receive counter offers from their employer (it's a lot less costly to increase a salary a few thousand dollars than to have to replace someone).  As much as we try to control the situation and minimize risk/exposure for our clients, we can't totally remove this prospect from the table.

Early in my career, I had the unfortunate experience of wasting a lot of time with a candidate who took not ONE, not TWO...  but THREE counter-offers from the same employer!  Yeah, I'm a dumb*ss for continuing to work with that guy after the first one.  Needless to say, he's top on my list of people to never ever consider ever ever again (and I've made sure my colleagues know about him as well; I found out a couple years ago he had to relocate out of this market to find employment).

3)  Work with multiple contingent staffing vendors. My company is a Tier 1 staffing provider to a handful of large, well-respected companies (over $20B in contingent employment spend combined).  We don't sub through upstream vendors and we receive every contract/temp opening that is available at that client company.  I make all job seekers aware of this relationship up front.  Many of the requests from our clients are urgent and close even before a job advertisement can propagate to the masses.  As a result, I have a spreadsheet on my desk of top talent in various skill categories to which I routinely refer when a new req comes in.  These are folks who work exclusively with me, and in return receive a higher level of attention than other candidates.  They understand the nature of our relationship.  The quickest way to get the boot from my list is to accept submittal to a req from another vendor.

Example:
Last week, we received a req for a Desktop Deployment Specialist.  I referred to my list of Help Desk professionals (already having a guy in mind), and proceeded to make calls.  My first call was to a gentleman I had submitted to a couple other openings with this client.  Upon explaining the job to him, he told me that he had just been contacted by another vendor who was going to submit him.  WHAT? He proceeded to apologize and explain that he hadn't heard from me and didn't know if I had received the same job or not (uh, how about a quick call into me to find out?) I pointedly reminded him about my list and the fact he was my first phone call.  If he wanted to continue to be my first phone call for similar jobs, then I need to receive the same priority in return.  He understood.  This particular client works under a competitive bid setup (as opposed to first vendor in has right of refusal).  Apparently my bill rate came in lower than the other vendor.  He interviews today.

I need to cut this entry short, as we just received some hot reqs... time to make some phone calls!  I'd love to hear other recruiters' thoughts/experiences.

Featured Client - World's Largest Media Giant

Being a staffing professional AND fanatic about all things web, I was ecstatic about joining a company who services one of the largest interactive media organizations in the world!

This division is responsible for the creation and delivery of corporate branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe.

We are a tier 1 contingent staffing vendor for this client's offices in North Hollywood, Burbank, and Glendale.  The types of contract jobs crossing my desk range from rich media designers, to analytics folks, to interactive game developers, to online marketing professionals.  Really cool stuff!

Often, these jobs open and close within days.  We don't have time to post the openings to job boards.  If you have an interest in working for a large, cutting-edge entity such as this (and the feedback from contractors there is always very positive), then you need to get your resume in my hands now, so I can keep you in mind when a job breaks.  OR, visit our corporate job board and sign up to get breaking alerts via Twitter, RSS, or Email.

http://jobs.knowledgeservices.com

We post all our IT and New Media openings to this website.  I look forward to hearing from you!

Featured Candidate==> Director of Paid Search - California

Professional Profile:

With over 12 years of professional marketing, advertising, public relations, and business development experience, I have gained and demonstrated strong marketing knowledge and hands- on experience. My professional work involves paid search marketing, SEO efforts, interactive marketing, communications, online & offline advertising, promotions, & media relations. My ability to adapt and initiate new campaigns, and programs are stemmed from my work experience in corporations, startups, and as a consultant.

 

My diverse background offers great range from driving online traffic to establishing brand awareness for companies and meeting ROI targets. My wish is to join a socially responsible company that is clear in its vision, owns integrity, and encourages employees to be better persons and leaders in society.

 

Core Marketing Skills:

A. Online Marketing Essentials:

 

• Search Engine Marketing & Paid Search:  Spearheaded all search engine campaigns for premium and connect articles by driving paid search traffic thru Google & Yahoo search engines. Identified business goals to optimize clicks, PVPCs, conversions, & generate highest yield & profitability per article and per campaign. Lead, facilitated and managed a team of five in the production of 300 connect articles on health & wellness channels per month. Created, analyzed, and measured over 103 Adwords campaigns or 4,000+ premium and connect articles for paid search. Managed editorial, production, and Adwords campaigns on daily basis. Wrote effective adcopy, ad variations, targeted relevant keywords, and collaborated with third party service provider for data gathering and optimization. Tracked, strategized, & measured metrics & A/B testing for each campaign adgroup, and success rate. Evaluated traffic performance of campaigns and ROI targets/results. Analyzed daily traffic performance reports and ad hoc reports. Monitored daily paid search results and issued any remedies for low performing campaigns. Initiated Premium Conversion Plan to upgrade content of articles to higher performing status. Assigned taxonomy terms to articles that will optimized pageviews and generate SEO traffic.
• Market Analysis: Responsible for analyzing and quantifying article performance based on clicks, CTR, position rankings, keyword bidding/targeting & PVPC.  Optimized all paid search metrics to gain greater user retention & overall ROI. Measured and tracked all A/B testing for paid search based on changes in adcopy, editorial content, targeted keywords, visual communications, competitive bidding, and title changes. Evaluated and implemented corrective measures for low performing articles & defined top performing articles. Created various paid search strategies and methodologies to maximize performance.
• Interactive Marketing:  Identified, developed and executed Affiliate Programs, Referral Programs, freemium campaigns & other internet strategies to capture customer acquisitions and increase users. Tested and created various types of messaging, PPC campaigns, blogging, and designed community forums as a way to promote loyalty and advocacy for the brand. Developed strategic online tactics, ad placements, POS email campaigns, and private-labeled platforms. Tracked website metrics, trends, and payment transaction flows. Designed, tested, and tracked success of landing pages, shopping carts, web banners, trial periods, and other promotional campaigns.

 

B. Offline Marketing Essentials:

• Advertising and Promotions:  Developed strategic messaging for online and print collateral; devised various types of promotions for existing and new customers. Responsible for all copywriting, editing and raising brand awareness. Conceived, developed, and implemented online trial campaigns, advertising campaigns, radio & cable promotions, direct mail, & eblast campaigns to generate conversions and sales. Spearheaded all media campaigns for print, radio, TV/Cable and online advertising and buys within the media budget.  Negotiated price points on remote broadcasting, on-air radio spots, e-promotions, seasonal sweepstakes, Sunday brunches and giveaways
• Management: Managed and oversaw a marketing team of 3-6 staff comprised of graphic designers, editors, analysts, programmers, & marketing personnel. Mentored and developed leadership qualities to staff and collaborated on all marketing projects. Facilitated & managed all creatives, production, and final releases of product life cycle.
• Strategic Marketing:  Defined and delivered all marketing goals and objectives of each program. Evaluated business opportunities & effectiveness of promotions, and quantified user experience and conversion rates. Devised comparative analysis, competitive feature matrices, metric and conversion reporting. Identified targeted audiences, distribution channels, & vertical markets to pursue. Developed corporate marketing plan, & core marketing collateral including press kits, brochures, pamphlets, website content; built clientele base, corporate image, product offering, pricing, distribution channels, & value-added services. Managed annual marketing budget.
• Business Development : Established strategic partnerships and  revenue-sharing opportunities with industry leaders, affiliates, and value-added service providers. Identified and executed private-labeled opportunities and any rebranding of platform or offering.
• Public Relations:  Developed and established media relations with all major press on the local, regional and national level. Acted as head liason for magazine/newspaper editors, writers, prestigious cable advertising companies and television shows: Adelphia Media, Tyra Banks, E Entertainment, Fox 6 News, etc. Wrote all press releases, media kits, articles, and implemented radio, TV & cable campaigns. Developed corporate video orientations & instructional demos for customers to illustrate product services.

 

Employment History:

Director of Paid Search Marketing, Lifescript, Inc., Mission Viejo, CA 2008-2009             

Director of Marketing, DigitalPost Interactive Inc./The Family Post, Irvine, CA 2007-2008

Marketing Manager, Glen Ivy Hot Springs Spa, Corona, CA, 2005-2006

Regional Marketing Manager, HMC Architects, Ontario/Irvine, CA, 2004- 2005

Managing Director, Market Insight: (Consulting)) 2002- 2004

Business Development Manager, ExaDigm Inc., Santa Ana, CA, 1999- 2002

Marketing/Sales Manager, New Zealand Bloom Ltd., Los Angeles, CA.1997-1999

Proposal Manager, STV Incorporated, Los Angeles, CA, 1996-1997

Marketing Manager, The Architects Collaborative, San Francisco, CA. 1993-1996

             

Education:              University of San Francisco, 1993-B.A. English with writing emphasis;

University of California at Los Angeles (UCLA) 1998-Marketing course work.

Languages:                                 Fluent in Native Taiwanese.

Computer Skills:              Microsoft Word, Excel, Powerpoint, Pagemaker 6.5, Photoshop 5.0, Microsoft Access, Site-core, Adwords Reporting.

Honors/Leadership:              4 year collegiate tennis scholarship, Most Valuable Player Award, Captain 90-93. Affiliations:  Practitioner & Support Staff of non-profit Sukyo Mahikari.

New Resume System at eMarketingSilo

As many of you know, eMarketingSilo is part of the JobTarget Community of niche/specialized boards.  Over the past year, JobTarget has been hard at work upgrading the user interface and features associated with how job seekers post and manage their resumes.  No more cumbersome multi-step, copy and paste system.  We are now excited to offer a simple one-click upload process of your existing Word doc resume.  Our parsing system will still remove your identifiable information to help protect your identity and contact information.

From JobTarget: Job Seekers and Employers are responding to the new resume system and the results are incredibly positive.

- In comparing the number of new resumes posted from March to April we have seen an increase of 200%!
- The number of resumes purchased has increased by 80% from March to April

Employers/Recruiters:  The resume bank is still pay-per-response.  There's no fee to browse resumes.  If you find folks with whom you have interest, simply reach out to them.  Only if they respond with interest to your opportunity will you be charged a low fee of $50 for that contact.

Shouldn't you "search" before you "advertise"?

At eMarketingSilo, we have the most extensive (and on-topic targeted) job posting network for the internet marketing niche (at $225 for a single posting, we're grossly underpriced considering the cross-posting network and audience we'll capture for your job opening).  We also have a fast-growing database of resumes from talented folks at all skill levels pertaining to the internet, digital, interactive, and web worlds.  We sell and accept job postings left and right everyday.  Yet, our resume database isn't seeing the amount of traffic I figured we'd experience.  We get a ton of views, but I still would expect more.

I hear recruiters and hiring managers complain all the time about getting inundated with unqualified resumes (not usually from our network, but rather the Big Boards).  So the obvious question is, why do you post an advertisement where you have no control over what enters the funnel?  With an advertisement, you push something out there... cross your fingers... then sit and wait for the right person to come knocking.  Is that how you'd find a brain surgeon if you needed surgery?  Post an ad in the newspaper?

I would think (and this is just me), that employers/recruiters would actively search our database and reach out to potential candidates before posting an ad.  Why not go out and get the person you want instead of sitting there hoping the right person comes to you?  There's some good folks in our database (if they aren't a fit for you, they may know someone who is--- network with them!).  There's no access fee to browse.  There's not even a fee to contact them.  We only charge $50 if that candidate responds with interest to your inquiry.  Yeah, you could potentially be hand-picking a 6-figure resource for only $50.  That seems like a no-brainer to me.  I'm not guaranteeing there's absolutely a candidate in there for everyone, but take a look!  If not, purchase an ad and we'll tell a ton of internet marketing people (potentially active & passive jobseekers) about your company and opportunity.

A-Player of the Week (Cleveland, OH)

As early as 1996 I was championing and establishing Internet marketing programs for companies, and I have not stopped since. My career progression to my current role as Director of SEM Enterprise Solutions has provided me with the opportunity to remain on the cutting edge of Internet Marketing, Affiliate Marketing, and Website Management and Optimization with an emphasis on holistic Internet campaigns. This is precisely the skill I would like to provide to your company.

When you review my resume you will discover that I capitalize on the full spectrum of strategies that ensure successful Internet and relationship marketing campaigns and result in increased business and website traffic, improved order conversion, and strong sales growth. A few of these areas include SEO, SEM (PPC), Website Merchandising, and Sponsored Link Placement such as CPC, CPA, and CPM.

I approach projects from a consultative viewpoint wherein partnering with senior-level staff and internal customers is key to identifying needs, creating campaigns and projects within budgets, and meeting all milestones and goals for Internet and e-commerce success.

Further, my lengthy IT career spanning full lifecycle project engagements, sales and business development, problem solving, and key account management has allowed me to leverage optimal leadership, management, analysis, and supervisory skills. Also, I am flexible and willing to travel should it be necessary.

If these are the strengths and skills you are seeking, then we should meet so that I can demonstrate the breadth of my knowledge, experience, and professionalism. I look forward to speaking with you soon. Thank you for your consideration.

Preferred Job Type	Full-Time, Contract
Preferred Job Duration	Indefinite
Seeking Entry Level	No
Desired Position / Field	Director of Marketing
Minimum Acceptable Salary	$100,000
Preferred Cities	Cleveland, San Francisco, NY, Atlanta
Preferred States	CA, FL
Preferred Countries	USA
Company Phase	Stable
Company Size	51-500 Employees
Preferred Industries (In order of preference)	1) Healthcare / Health Services 2) Banking / Accounting / Financial

View Full Resume