A
highly qualified Online Marketing Director with extensive content creation, Web
development, online marketing, lead generation, e-commerce, mobile, television,
and motion picture entertainment experience.
SUMMARY OF QUALIFICATIONS
· 15+
years’ experience developing marketing content for the Web, print, gaming,
mobile and broadcast.
· Proven
ability in satisfying high profile clients including Paramount, Warner
Brothers, Sony, Universal, Columbia/TriStar, 20th Century Fox, Disney,
DreamWorks, ABC, CBS, NBC, FBN, HBO, USA, Viacom.
· Naturally
intuitive conceptual mind. Exceptional attention to detail. Highly creative.
Great team contributor. Can think outside the box while maintaining business
goals/guidelines.
· Expert
in leading edge Internet marketing strategies including: keyword list
generation, search engine optimization, split-testing, cloaking, PPC, Google
Adwords, Adsense, Yahoo Search Marketing, YPN, contextual advertising, CPC, CPA, affiliate networks, linking
strategies, lead generation programs, article/press release publication,
newsletter programs, sponsorships, email broadcast, banner advertising, text
link advertising, pod casts, webinars, and more…
· Extensive
use of Web analytics and statistical analysis to increase market effectiveness,
product adoption rates, customer conversions, customer retention, and
strengthen sales programs.
· Proficient
in the identification of appropriate marketing/advertising/promotional business
partners.
· Excellent
contract negotiation skills. Relates well to people at any level of business.
· A
strong project manager and mentor. Handles multiple projects simultaneously.
Strong analytical and problem solving ability.
· Hands
on experience creating content and managing marketing, creative and programming
staff in the development and delivery of highly effective branding, copywriting,
visual design, information architecture, Web user interface[s], collateral
materials, online advertising campaigns and promotions to support company initiatives,
products and services.
· Expert
in Photoshop, ImageReady, Dreamweaver, Illustrator, Acrobat, QuarkXPress,
Microsoft Office.
· Capable
in the growth of online forums, vertical communities, blogs, support/knowledge
base.
· A consummate business professional. Easy going personality, dependable, works well under pressure, never misses a deadline.
This exceptional candidate is currently considering opportunities with top online retailers and/or service-oriented internet marketing agencies. He brings a unique blend of business acumen, internet marketing experience, and hands-on creative skills. He can even break out the acoustic for company parties. Please contact me if you'd like to further discuss!





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