Colleges and universities have been slow to adopt programs tailored to the internet marketing boom. Programs still typically focus on traditional marketing mediums and approaches. While a few institutions of higher learning (eg. Ohio State's Fisher College of Business, course led by Laura Thieme of Bizresearch) are starting to realize the huge demand for people with these skills (mainly from companies begging them to churn out these folks), others still don't "get it". A lot of the internet marketing professionals (especially what I'll call the "first generationers") were self-taught through trial and error. These folks have since passed down their knowledge to subsequent generations.
I came across a program this morning that has helped hundreds of new folks learn the trade, as well as aided seasoned vets in honing their skills. Sure, one could hang around the many professional forums out there and pick up a few things, but that self-guided venture can be frustrating and fraught with contradicting theories.
I chatted with the founder of the organization, Kalena Jordan, and found her to be knowledgeable about the industry and passionate about helping others understand the nuances of search marketing which will aid them in hopefully achieving a very rewarding and lucrative career.
Their website can be reached by clicking on the banner below. Yes, I did sign up as an affiliate for their program. If you enroll, then you'll be getting an enlightening education and I'll make a few bucks so I can perhaps take my wife out to a nice dinner this weekend. If enough people sign up, I just might be able to buy her that crib she wants for the little one we have on the way :-)
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