With the competition for talent pretty fierce these days, most employers are looking for anything that will give them a leg up in this battle. Companies tend to be very creative when it comes to marketing their product or service, but when it comes time to expand payrolls they often miss out on many of the best candidates because they failed to successfully market themselves as an employer of choice. They failed to generate excitement about their company's culture, values, mission, leadership, and best practices which make them either a bull's eye in the minds of candidates or just a tad off the mark.
From Monday's MarketingSherpa mailing...
SUMMARY: We all know how hard it is to find the right
staff. Since video is being used in so many marketing tactics these
days, why not add it to your recruiting efforts, too?
A marketer wanting to attract better job candidates and reduce
turnover tapped staff members to star in videos for some of their
hardest-to-fill positions. The new approach is working. They're seeing
30% more job applications and up to 110% increase in the number of
candidates who pass the prescreening process.
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