Nearly 60% of SMB doesn't do online marketing

I opened my WebProNews mailing from earlier today and read an article title, "Small Biz Has An Attitude About Search" by David Utter.  He referenced a survey among the SMB market where 59% of the respondents do not do any type of online marketing. That's significant customer potential for the internet marketing crowd.  Those who can articulate value and a results-oriented game plan will be the ones to win this business.  There's a reason why 6 out of 10 aren't currently marketing online.  It's this nut that will be tough to crack...