By Duane Forrester
So, you've decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you're talking about when you describe the profession, but there’s money to be made, and you want your share!
But, where to begin? Wanting the job is one thing. Being qualified for it, and even finding the right job, are quite different matters. Though it may seem atypical, a career in search marketing requires knowledge and skill. Unproven, you are not bringing much to the game, and since search work is usually tied to measurable performance, being able to perform is essential.
It’s important to remember that even though chatter abounds around six-figure jobs, you cannot show up to an interview, spout off some industry jargon, and land one. At that level, there is an expectation of performance which must be backed up by past performance. When the job listing asks for two to three years of experience, it’s not because the company doesn’t want to give new folks a chance, but rather because there’s a responsibility to show a return on investment.
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