The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market.
eMarketer estimates that Google raked in 75% of US paid search
advertising in 2007, up from 60% in 2006. Number two, Yahoo!, collected
a mere 9% share, while everyone else split 16% of the pie.
That’s still a lot.
With over $8.6 billion going to search engine advertising in 2007,
that 16% stake equals nearly $1.4 billion. And with search spending
nearly doubling to almost $16.6 billion in 2011, even a small slice
represents significant revenue.
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