The economy and online ad spending
Online ad spending data from the Interactive Advertising Bureau (IAB)
and PricewaterhouseCoopers (PwC) for the first half of 2008 is in.
The numbers seem generally strong, showing double-digit growth
compared with the first half of 2007 in several categories: search,
display—which includes banners, rich media and video—and e-mail ad
spending. And the total US online ad growth rate of 15.2% is nearly the
same as eMarketer’s 17.4% projection for all of 2008.
Yet online classified ad spending was down by more than 5% and
may turn out to be a canary in the coal mine, showing the first signs
of dizziness in an increasingly toxic environment. READ COMPLETE ARTICLE AT eMarketer.com...
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