Hot Resume==> Search Engine Marketing Manager (PA)

SUMMARY OF QUALIFICATIONS

Highly organized Senior Search Marketing, Project and Account Manager. Excellent technical,

inter-personal and self-motivational skills, complete with extensive online interactive agency experience.

 

PROFESSIONAL EXPERIENCE

Ascentive LLC               January 2009 – Present

Online Marketing Manager

• Oversee the development and management of all Domestic and International Paid Search campaigns.
• Manage all Online Marketing programs including Search Engine Optimization and Display Advertising.
• Created and managed Online Reputation Management Strategy.
• Designed and update weekly reports to provide high-level performance analysis.
• Developed and implemented Testing Strategies for new online advertising channels.

 

NetPlus Marketing              October 2005 – August 2008

Senior Search Marketing Manager (August 2007 – August 2008)

Responsible for managing the day-to-day operations of the Search Engine Marketing Department on both a tactical and strategic level as well as:

• Supervised two teams of Search Managers and Specialists.
• Effectively managed $500,000+ in monthly Search budgets to meet client goals.
• Responsible for organizing and managing all Search projects. (15-18 clients)
• Oversaw management of all Comparison Shopping Engine programs and vendor relationships
• Hired and trained all search department staff.
• Developed training processes and extensive documentation for department.

Search Marketing Manager (June 2006 – July 2007)

• Acted as the project manager for assigned client – accountable for execution of projects from start to finish.
• Planned, implemented, monitored, optimized and helped analyze client search marketing programs.
• Managed Search Marketing Specialists assigned to assist with clients.

Defined & developed keyword and creative ad strategies for search engine marketing campaigns.

Campaign Manager (October 2005 – May 2006)

• Managed client projects including Search, Media and Design to successful completion.

Helped define Campaign Management roles and responsibilities.

 

UnREAL Marketing Solutions    April 2003 – September 2005

Account Supervisor (July 2005 – September 2005)

Coordinated with all departments within the company to maintain and grow 12-20 clients annually.  Managed clients including Speedo, Steiner Sports Collectibles, and Artbeads with combined annual budgets of $1,700,000.

Oversaw every aspect of campaigns including:

• Wrote and edited new business proposals for existing clients to grow marketing investment.
• Managed and advised interns and coordinators in daily account activities.
• Analyzed reports daily to optimize and achieve clients’ objectives.

Account Manager (May 2004 – July 2005)

• Organized and facilitated weekly client meetings.
• Wrote and edited online creative copy for client advertisements.
• Maintained daily client communication to foster better relationships.

Associate Account Manager (April 2003 – May 2004)

• Handled day-to-day aspects of small and medium size clients.
• Coordinated launches of multiple search engine marketing campaigns.

 

Reynolds Consulting Services

Account Coordinator (May 2001 – March 2003)

• Planned and coordinated various national training events and meetings.
• Provided logistical support by tracking and distributing all event data.
• Supported projects for various departments using Microsoft Office Suite.

 

Internet Marketing Consortium / Cable Print Network Marketing

Project Manager (February 2000 – June 2000)

• Designed and implemented marketing plans.
• Oversaw projects for both major corporations and small start up businesses.
• Created a promotional campaign that included a print ad in a national magazine.

 

Acme Markets, Philadelphia, PA   October 1992-Present (Part-Time)

Clerk/Produce (October 1997 – Present)

• Build product displays
• Maintain quality of produce department.

 

EDUCATION AND SPECIALIZED TRAINING

TEMPLE UNIVERSITY, Graduated: January 2000

Fox School of Business & Management: Bachelor of Business Administration

MAJOR: Marketing with People’s First Certificate in Human Resources Administration.

 

TECHNICAL SKILLS

Google AdWords Professional Certification

Macromedia Dreamweaver MX 2004 Certification

Advanced Overture/Yahoo Search Marketing DTC experience

Online Bid Management and Tracking Tools – Atlas One Point and Channel Advisor’s Search Advisor

Microsoft Office - Word, Outlook, Excel and PowerPoint

To contact this candidate, please register at http://www.eMarketingSilo.com

Comments

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