Objective:
To seek a challenging leadership position in a dynamic organization that will enable me to leverage my considerable business and technical knowledge base to contribute to the success of the organization
Summary of Skills:
Broad professional experience of 8 plus years in email marketing, both acquisition and retention based on the agency and client side in a variety of roles from account management to sales engineering to deliverability.
o Retention based Email Marketing:
o Agency experience managing Fortune 1000 clients at Digital Impact, CheetahMail and Zeta Interactive
o High level assessment of email marketing programs and subsequent recommendations based on findings
o Execution of ESP vendor selection process
o Opt-in registration path analysis and optimization
o A/B split testing across a number of variables
o Advanced customer segmentation strategies based on profile data and website behavior
o Implementation of triggered email campaign programs
o Implementation of lifecycle marketing programs
o Analysis of campaign results
o Creation of periodic reporting to analyze overall email program effectiveness across various messages streams and presentation to clients
o Managed email programs with external ESP vendors as well as via internal software solutions
o Participated in cross-functional teams for knowledge sharing purposes across the organization
o Acquisition Email Marketing:
o Managed CPM, CPC and CPA acquisition campaigns for top-tier affiliate network
o Managed list management business for top-tier affiliate network
o Managed targeted list rental campaigns
o Email Deliverability
o Extensive experience working with ISPs to maximize inbox deliverability for in-house mailings
o Extensive experience in the analysis of campaign deliverability
o CAN-SPAM compliancy
o Represented various organizations with deliverability industry groups such as Email Experience Council and ESPC Coalition
o Additional Marketing Exposure:
o Experience creating AdSense and AdWords campaigns for sites
o Twitter and Foursquare setup for local businesses
o Technical (not otherwise stated):
o Fully proficient in Microsoft Office including Access, Excel, PowerPoint, Word, & Outlook; upload to FTP; basic knowledge of SQL as pertains to email marketing databases; familiarity with Linux, HTML and XML; and understanding of computer hardware & networking
o Communication:
o Strong communication and writing skills
o Able to understand the needs of clients, effective negotiation with focus on building mutually beneficial relationships
o Ability to communicate effectively between technology and business users and vice versa
o Self-starter, organized, and detail-orientated
o Able to effectively lead and motivate
o Emphasis on integration across cross-functional teams
Education:
The Wharton School, University of Pennsylvania
Philadelphia, PA
Bachelor of Science in Economics, concentration in Accounting
May 1996
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Posted by: new malden minicabs | February 22, 2011 at 05:34 AM