New Resume==> Interactive eMarketing Project Manager (NJ)

http://jobs.emarketingsilo.com/r/resumes/view.cfm?site_id=5807&can=2866945

Core Strengths:

•          Innovative and strategic thinker with over twenty years experience in the interactive media space, successful in developing marketing solutions to drive business growth and to develop and promote key brand messaging while achieving positive ROI

 

•          Manager of e-marketing initiatives including innovative web solutions, social media programs, mobile applications and relationship marketing initiatives that drive product growth and align with corporate and brand strategic messages

 

•          Complete understanding of internet related technologies: HTML, CSS, JavaScript, Flash, XML, web browser compatibility issues, web analytics (complete Google Suite of tools and Omniture), content management systems (Interwoven and SharePoint), social media technologies, Wordpress and usability testing.

 

•          Student in the Master’s Certificate program at the University of San Francisco; Graduation October 2010

 

Professional Experience:
 

Interactive eMarketing Project Manager

CONFIDENTIAL EMPLOYER, Plainsboro, NJ November 2006-Present

 

Responsibilities and Accomplishments:
 

•          Project Management of interactive eMarketing projects for BMStudio (a global in house advertising agency) for the Oncology, Virology, Neuroscience, CV Metabolics and Clinical Trials therapeutic areas

•          Developing interactive communications strategies for two launch brands in the Diabetic disease area

•          Managing a cross functional, global team of resources

•          Responsible for developing and managing the interactive business for the European region resulting in over $1 million dollars in new business for 2009

•          Creative direction and project management of interactive programs such as websites, HCP portals, email marketing campaigns, electronic newsletters, eDetailing, Closed Loop Marketing, Augmented Reality, banner advertising, mobile applications and games in support of branded and unbranded multi-channel campaigns

•          Consultation with brand teams on Social Media strategies, Search Engine Optimization and paid search campaigns

•          Collaborating and maintaining relationships with clients and external agencies

•          Innovator of mobile applications such as formulary cards, symptom trackers and electronic visit calculators for clinical trials

•          Communication of best practices with our team and the larger organization through eLearning modules, case studies and Lunch and Learns

•          Recent WINNER of the BMS Innovation Award for proposing formulary card mobile application. Awarded seed money to bring this idea to life in collaboration with the Virology team

•          Managing and creating time lines and budgets throughout the lifecycle of the project

•          Participated in Lean Six Sigma Kaizen event with the BMS Information Management team to streamline processes between teams

•          Creation of business and functional requirements for projects

 

eMarketing Manager

Avaya, Basking Ridge, NJ April 2006 – October 2006

 

Responsibilities and Accomplishments:
 

•          Management of large B2B website projects

•          Creation RSS screensaver resulting in over seven thousand downloads

•          Managing large interactive agencies including RG/A, Global Works and BGT Interactive.

•          Producing Podcasts including “For Dummies” series, Avaya News and Views and customer white papers.

•          Responsible for global site standards and alignment of over 20 sites using scorecards

•          Responding to daily OpinionLabs feedback and reporting feedback statistics

•          Management of corporate Controlled Vocabulary and Metadata.

•          Tracking and reporting of Avaya.com metrics using Omniture SiteCatalyst

•          Collaborating with SEO agency (iCrossing) to raise Avaya’s Google ranking to a 9

•          Management and optimization of Avaya’s mobile site

 

 

Web Project Manager

Merck Inc., Whitehouse Station, NJ June 2005 – April 2006

 

Responsibilities and Accomplishments:

 

•          Design and Create product sites for international usage using Interwoven (approx. 5 websites).

•          Creation of wire frames, screen mock-ups, application workflow and interfaces.

•          Managing, publishing and localization of website content for Merck European global markets

•          Designer of new Oncology Recruitment website

•          Design of banner ads, html ads and other online advertising

•          Creation of PowerPoint presentations

•          Interfacing with Product Management, Brand Promotion and Medical teams

 

Sr. Web Designer/ eMarketing Manager

Lightspeed Research, Basking Ridge, NJ August 2003 – June 2005

 

Responsibilities and Accomplishments:

•          Create and manage corporate, panel care and affiliate websites (approx. 10 websites).

•          Writing business requirements and managing projects through the entire life of the project.

•          Creation of wire frames, screen mock-ups, application workflow and interfaces.

•          Managing and publishing content

•          Designer of new panel care websites (including localizing Spanish, Dutch and Swedish language sites) (Dreamweaver, Photoshop CS, Flash, CSS, HTML, JSP and JavaScript)

•          Design of banner ads, html ads and other online advertising (which includes use of Flash).

•          Working with human factors professionals to survey panelists on the usability of large transactional websites.

•          Creation of PowerPoint presentations (including designing templates and integrating Flash animations).

•          Responsible for the redesign and creation of sales materials including newsletters (online), sell sheets and tradeshow materials and displays. (Dreamweaver, Adobe InDesign CS, Illustrator CS, Photoshop CS)

•          Direction of photo shoots.

 

 

Sr. Web Designer (Freelance)

Scholastic Books, New York, NY January 2003-October 2004

 

Responsibilities and Accomplishments:

•          Responsible for total redesign of corporate intranet site and corresponding pages using Photoshop, Illustrator and Flash

•          Design of new navigation scheme

•          Banner creation

•          Development of intranet standards to create a common user experience

 

 

Sr. Web Designer (Consultant)

UBS Paine Webber, Weehawken, NJ April 2003 - June 2003

 

Responsibilities and Accomplishments:

•          Redesign of Internet PDF forms in conjunction with the corporate rebranding project using Adobe Acrobat's form design capability

•          Modification of JSP pages

•          Development of JavaScript code to improve PDF form functionality and usability

 

Sr. Web Designer (Consultant)

Pfizer Consumer Healthcare, Morris Plains, NJ March 2002 - March 2003

 

Responsibilities and Accomplishments:

•          Creator of front-end web graphics for their marketing and sales (Plumtree) portal

•          Collaborating with marketing professionals and developers to create a consistent user experience.

•          Created logo identities for projects and Consumer IS group using Adobe Illustrator and Photoshop

•          Design of visuals for PowerPoint sales presentations

 

Sr. Web Manager (Consultant)

Everest VIT- Visual Inspection Devices, Flanders, NJ October 2001 to March 2002

 

Responsibilities and Accomplishments:

•          Brought electronic media applications in-house saving the company an over $100K by completing projects more quickly and effectively

•          Responsible for creating and developing new content for site, including improving navigation, usability and functionality of site

•          Creation of an Extranet for sales professionals and distributors

•          Collaborating with senior management to create sales and marketing materials

•          Designing and developing an on-line library of photos and video

•          Improving search engine ranking and analyzing site statistics

•          Managing and improving online lead generation opportunities

•          Creation of Flash sales materials for CD ROM

 

 

Sr. Web Designer (Consultant)

Aventis Pharmaceuticals, Bridgewater, NJ February 2000 to Aug 2001

 

Responsibilities and Accomplishments:

•          Senior Designer for the Aventis Web Competency Center (a global team).

•          Created and developed intranet sites for corporate clients (over 12 sites)

•          Designed templates for the Vignette backbone

•          Collaborated with team developing a content management system based on Vignette

•          Created designs for Plumtree backbone: designed the banners and navigation for site powered by Plumtree; worked with developers to customize gadgets for client use.

•          Designed Flash interfaces and animations

•          Managed agency resources while working on the Aventis.com site

•          Creation of Internet and intranet style guide documents

•          Design and branding of Health Portals

•          Provided usability consultation

 

Creative Director, InfoCenter @AT&T

AT&T, Basking Ridge,NJ April 1996-November 1999

 

Responsibilities and Accomplishments:

•          Designed and developed Award winning AT&T Intranet premier website

•          Lead designer on all Business Unit and Regional Websites (18 sites)

•          Created and developed special projects such as tutorials and special event sites

•          Collaborated with team members to develop standards and best practices document for the intranet

•          Responsible for ongoing design and integration of dynamic applications to site

•          Evaluated and recommended portal technology platforms such as Plumtree and Vignette

•          Managed a three-person design team

•          Agency management and budget responsibility

 

Related Experience:

 

Multimedia Developer

AT&T School of Business Somerset, NJ

Created schools website, developed FrontPage web based training course, provided design and programming support for CD-ROM based training courses

 

3D Animator/Interactive Multimedia Designer

AT&T Public Relations Bedminster, NJ

Provided 3D animation for Video Wall presentations at Network Operations

Visitor Center. Tradeshow support for interactive touchscreen kiosks.

 

Multimedia Developer

AT&T Corporate Television Piscataway, NJ

Created interactive touch screen programs for kiosks for such clients as AT&T Network Systems and AT&T Wireless.

 

Multimedia Developer

AT&T Public Relations Basking Ridge, NJ

Created a daily interactive news program for AT&T that was displayed on kiosks

 

Vice President

Magical Imagery, Inc Santa Clara, CA

Co-owned a Computer Graphics company with P&L responsibilities

 

Education and Training:

 

University of San Francisco Master’s Certificate on Internet Marketing

 

 

Motion Over Time Flash courses towards certification

 

Georgia Tech./AT&T SB Sommerset, NJ Certificate in Multimedia Design

 

San Francisco State University, San Francisco, CA

B.A Graphic Design and Health Education (double major)
 

West Valley College Saratoga, CA A.A Graphic Design

 

 

Awards:

 

1998 ,1999, 2000 IABC-NJ Iris Award for The InfoCenter@AT&T

1994 Silver Medal Houston Film Fest - Video Wall Show

1992 Gold Medal Houston Film Fest - Telecom '91 VideoWall Show

Comments

[work at home]

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[Barracuda Web Security Service]

Nice, accurate and to the point. Not everyone can provide information with proper flow.