15+ years of using advanced analytics to drive business/marketing results with hands-on marketing strategy and creation of 350+ campaigns. Managed teams of 1-6 staff members, and presented to audiences of 1-200+. Managed advertising/ marketing budgets ranging from $80K-$3.5M. 120+ hours of presenting and training on a wide variety of subjects including analytical marketing, social media, establishing key performance metrics, and digital strategy.
• Define and create measurable strategy for customer market segments, coordination/creation of proof points, messaging, value stories, competitive differentiation, content creation, determine tactics, and establish key performance metrics including: cost per lead, conversion rates, open and click through rates, keywords % top 10
• Tenacious in building brand awareness, generating leads and improving customer relationship via social media, outbound and inbound marketing with measurable, proven results via strategic analytics and predictive modelling
• Strong knowledge of campaign analysis, demand generation, content marketing, CMS, CRM & SEO/SEM
• SE0/SEM via keyword and content marketing optimization, general HTML/CSS capabilities and analytics tools such as MOZ, Google Analytics/Webmaster, Omniture and marketing automation software.
• Testing guru, digital risk taker, social media socializer, lead scoring believer.