Managed Search Marketing Specialists assigned to assist with clients.
Defined & developed keyword and creative ad strategies for search engine marketing campaigns.
Campaign Manager (October 2005 – May 2006)
Managed client projects including Search, Media and Design to successful completion.
Helped define Campaign Management roles and responsibilities.
UnREAL Marketing Solutions April 2003 – September 2005
Account Supervisor (July 2005 – September 2005)
Coordinated
with all departments within the company to maintain and grow 12-20
clients annually. Managed clients including Speedo, Steiner Sports
Collectibles, and Artbeads with combined annual budgets of $1,700,000.
Oversaw every aspect of campaigns including:
Wrote and edited new business proposals for existing clients to grow marketing investment.
Managed and advised interns and coordinators in daily account activities.
Analyzed reports daily to optimize and achieve clients’ objectives.
Account Manager (May 2004 – July 2005)
Organized and facilitated weekly client meetings.
Wrote and edited online creative copy for client advertisements.
Maintained daily client communication to foster better relationships.
Associate Account Manager (April 2003 – May 2004)
Handled day-to-day aspects of small and medium size clients.
Coordinated launches of multiple search engine marketing campaigns.
Reynolds Consulting Services
Account Coordinator (May 2001 – March 2003)
Planned and coordinated various national training events and meetings.
Provided logistical support by tracking and distributing all event data.
Supported projects for various departments using Microsoft Office Suite.
Internet Marketing Consortium / Cable Print Network Marketing
Project Manager (February 2000 – June 2000)
Designed and implemented marketing plans.
Oversaw projects for both major corporations and small start up businesses.
Created a promotional campaign that included a print ad in a national magazine.
Acme Markets, Philadelphia, PA October 1992-Present (Part-Time)
Clerk/Produce (October 1997 – Present)
Build product displays
Maintain quality of produce department.
EDUCATION AND SPECIALIZED TRAINING
TEMPLE UNIVERSITY, Graduated: January 2000
Fox School of Business & Management: Bachelor of Business Administration
MAJOR: Marketing with People’s First Certificate in Human Resources Administration.
With
over 12 years of professional marketing, advertising, public relations,
and business development experience, I have gained and demonstrated
strong marketing knowledge and hands- on experience. My professional
work involves paid search marketing, SEO efforts, interactive
marketing, communications, online & offline advertising,
promotions, & media relations. My ability to adapt and initiate new
campaigns, and programs are stemmed from my work experience in
corporations, startups, and as a consultant.
My
diverse background offers great range from driving online traffic to
establishing brand awareness for companies and meeting ROI targets. My
wish is to join a socially responsible company that is clear in its
vision, owns integrity, and encourages employees to be better persons
and leaders in society.
Core Marketing Skills:
A. Online Marketing Essentials:
Search Engine Marketing & Paid Search: Spearheaded
all search engine campaigns for premium and connect articles by driving
paid search traffic thru Google & Yahoo search engines. Identified
business goals to optimize clicks, PVPCs, conversions, & generate
highest yield & profitability per article and per campaign. Lead,
facilitated and managed a team of five in the production of 300 connect
articles on health & wellness channels per month. Created,
analyzed, and measured over 103 Adwords campaigns or 4,000+ premium and
connect articles for paid search. Managed editorial, production, and
Adwords campaigns on daily basis. Wrote effective adcopy, ad
variations, targeted relevant keywords, and collaborated with third
party service provider for data gathering and optimization. Tracked,
strategized, & measured metrics & A/B testing for each campaign
adgroup, and success rate. Evaluated traffic performance of campaigns
and ROI targets/results. Analyzed daily traffic performance reports and
ad hoc reports. Monitored daily paid search results and issued any
remedies for low performing campaigns. Initiated Premium Conversion
Plan to upgrade content of articles to higher performing status.
Assigned taxonomy terms to articles that will optimized pageviews and
generate SEO traffic.
Market Analysis: Responsible
for analyzing and quantifying article performance based on clicks, CTR,
position rankings, keyword bidding/targeting & PVPC. Optimized all
paid search metrics to gain greater user retention & overall ROI.
Measured and tracked all A/B testing for paid search based on changes
in adcopy, editorial content, targeted keywords, visual communications,
competitive bidding, and title changes. Evaluated and implemented
corrective measures for low performing articles & defined top
performing articles. Created various paid search strategies and
methodologies to maximize performance.
Interactive Marketing: Identified,
developed and executed Affiliate Programs, Referral Programs, freemium
campaigns & other internet strategies to capture customer
acquisitions and increase users. Tested and created various types of
messaging, PPC campaigns, blogging, and designed community forums as a
way to promote loyalty and advocacy for the brand. Developed strategic
online tactics, ad placements, POS email campaigns, and private-labeled
platforms. Tracked website metrics, trends, and payment transaction
flows. Designed, tested, and tracked success of landing pages, shopping
carts, web banners, trial periods, and other promotional campaigns.
B. Offline Marketing Essentials:
Advertising and Promotions: Developed
strategic messaging for online and print collateral; devised various
types of promotions for existing and new customers. Responsible for all
copywriting, editing and raising brand awareness. Conceived, developed,
and implemented online trial campaigns, advertising campaigns, radio
& cable promotions, direct mail, & eblast campaigns to generate
conversions and sales. Spearheaded all media campaigns for print,
radio, TV/Cable and online advertising and buys within the media
budget. Negotiated price points on remote broadcasting, on-air radio
spots, e-promotions, seasonal sweepstakes, Sunday brunches and giveaways
Management: Managed
and oversaw a marketing team of 3-6 staff comprised of graphic
designers, editors, analysts, programmers, & marketing personnel.
Mentored and developed leadership qualities to staff and collaborated
on all marketing projects. Facilitated & managed all creatives,
production, and final releases of product life cycle.
Strategic Marketing:
Defined and delivered all marketing goals and objectives of each
program. Evaluated business opportunities & effectiveness of
promotions, and quantified user experience and conversion rates.
Devised comparative analysis, competitive feature matrices, metric and
conversion reporting. Identified targeted audiences, distribution
channels, & vertical markets to pursue. Developed corporate
marketing plan, & core marketing collateral including press kits,
brochures, pamphlets, website content; built clientele base, corporate
image, product offering, pricing, distribution channels, &
value-added services. Managed annual marketing budget.
Business Development :
Established strategic partnerships and revenue-sharing opportunities
with industry leaders, affiliates, and value-added service providers.
Identified and executed private-labeled opportunities and any
rebranding of platform or offering.
Public Relations:Developed
and established media relations with all major press on the local,
regional and national level. Acted as head liason for
magazine/newspaper editors, writers, prestigious cable advertising
companies and television shows: Adelphia Media, Tyra Banks, E
Entertainment, Fox 6 News, etc.Wrote
all press releases, media kits, articles, and implemented radio, TV
& cable campaigns. Developed corporate video orientations &
instructional demos for customers to illustrate product services.
Employment History:
Director of Paid Search Marketing, Lifescript, Inc., Mission Viejo, CA 2008-2009
Director of Marketing, DigitalPost Interactive Inc./The Family Post, Irvine, CA2007-2008
Marketing Manager, Glen Ivy Hot Springs Spa, Corona, CA, 2005-2006
Regional Marketing Manager, HMC Architects, Ontario/Irvine, CA, 2004- 2005
Business Development Manager, ExaDigm Inc., Santa Ana, CA, 1999- 2002
Marketing/Sales Manager, New Zealand Bloom Ltd., Los Angeles, CA.1997-1999
Proposal Manager, STV Incorporated, Los Angeles, CA, 1996-1997
Marketing Manager, The Architects Collaborative, San Francisco, CA.1993-1996
Education: University of San Francisco, 1993-B.A. English with writing emphasis;
University of California at Los Angeles (UCLA) 1998-Marketing course work.
Languages: Fluent in Native Taiwanese.
Computer Skills: Microsoft Word, Excel, Powerpoint, Pagemaker 6.5, Photoshop 5.0, Microsoft Access, Site-core, Adwords Reporting.
Honors/Leadership: 4
year collegiate tennis scholarship, Most Valuable Player Award, Captain
90-93. Affiliations: Practitioner & Support Staff of non-profit
Sukyo Mahikari.
As early as 1996 I
was championing and establishing Internet marketing programs for companies, and
I have not stopped since. My career progression to my current role as Director
of SEM Enterprise Solutions has provided me with the opportunity to remain on
the cutting edge of Internet Marketing, Affiliate Marketing, and Website
Management and Optimization with an emphasis on holistic Internet campaigns.
This is precisely the skill I would like to provide to your company.
When you review my
resume you will discover that I capitalize on the full spectrum of strategies
that ensure successful Internet and relationship marketing campaigns and result
in increased business and website traffic, improved order conversion, and
strong sales growth. A few of these areas include SEO, SEM (PPC), Website
Merchandising, and Sponsored Link Placement such as CPC, CPA, and CPM.
I approach
projects from a consultative viewpoint wherein partnering with senior-level
staff and internal customers is key to identifying needs, creating campaigns
and projects within budgets, and meeting all milestones and goals for Internet
and e-commerce success.
Further, my
lengthy IT career spanning full lifecycle project engagements, sales and
business development, problem solving, and key account management has allowed
me to leverage optimal leadership, management, analysis, and supervisory
skills. Also, I am flexible and willing to travel should it be necessary.
If these are the
strengths and skills you are seeking, then we should meet so that I can
demonstrate the breadth of my knowledge, experience, and professionalism. I
look forward to speaking with you soon. Thank you for your consideration.
PROFILE: Experienced digital marketing professional with proficiency in
natural search engine optimization and paid media campaigns, website
design, end-user/search engine balance, and interactive marketing
strategy.
COMPETENCIES:
Results-oriented management and leadership ability. Excellent
customer relationship skills. Highly organized. Computer literate,
including HTML coding and some programming language and database
knowledge. Versed in using popular computer software. Demonstrated
ability in written communications. Professional speaking experience.
Past Certified Internet Webmaster – Master status, designer level.
QUALIFICATIONS:
• Thirteen years Internet/interactive experience.
• Experienced Interactive Client Services Account Management and
Project Management skills, Web design and consultation experience,
Search Engine Optimization and Web data analytics/performance.
• Professional speaker on Internet, HTML, and Web-related topics,
traveling nationally; contract instructor of Internet Basics, HTML
Basics, Site Design, and E-Commerce
Career Objective To join an exciting organization where I can grow and utilize my experiences, education, interests, and skills to initiate and promote online marketing initiatives, optimize web presence and/or strategize and increase online sales potential.
Summary Professional individual offering an impressive background in online website development, online marketing, and website traffic optimization. Natural ability to contribute positive benefits as a team member or as an independent. Excellent communication and interpersonal skills, multi-tasker, critical thinker, and creative developer, and absolute 100% commitment. Adept at planning, organizing, and coordinating services and events along with experience in a start-up environment.
Education
Master’s in Elementary Education – August 2006 New York State Teacher Certified Mercy College, Yorktown, NY
Bachelor’s Degree in Sport Management – April 2003 Flagler College, St. Augustine, Florida
Real Estate Salesperson License – October 2003 New York Real Estate Institute New York, NY
Professional Experience
SportsBrandedMedia, Inc., New York, NY April 2008 - Present Marketing Manager – Part-time • Assist President/CEO in the acquisition of sponsorships for major sports events/tours. • Interact and close deals with top sport marketing executives. • Assist in the acquisition of sponsorships for the Horse Power Tee Shot Tour www.hpteeshottour.com . • Assist in the acquisition of sponsorships for 1320x www.1320x.com • Assist in the acquisition of sponsorships for The Contender.
Fantasy Sports Express, Inc., Middletown, NY 2006 - Present Founder & Editor • Creator & Editor of www.FantasyPlayersExpress.com, www.TheFantasyMan.com. • Offering free fantasy sports advice through web site content, email, and podcasts to generate over 150,000 page views in 2007, its second year and expecting over 800,000+ page views in 2008. • The Fantasy Man Show Podcast has been heard in over 20+ countries on over 60+ podcasting web sites. • Currently integrate online advertising campaigns to support web site operations with sales over $7,000 in 2007 while spending virtually no money.
New York Knicks (NBA), New York, NY 2003 - 2004 Game Night Staff • Assist communications department during games by running stats to different media outlets during the game. • Interact with most of New York’s top media companies, radio stations, television, newspapers. • Access to locker rooms to assist in taking quotes and statements for the media from player and coaches.
World Wrestling Entertainment, Inc. (WWE), Stamford, CT 2003 Live Events • Assist Live Event Marketing representatives in promoting WWE live events. Create on-sale letters, assist with ticket requests, prepare and send out merchandise for promotional purposes, and interact with box offices to confirm cash requirements before each show. By completing these responsibilities, marketing representatives could maintain schedules and effectively promote their events. • Create and update media alerts, as well as assisting in building media lists in specific markets. • Accurately update and revise mileage list, a critical tool used to efficiently coordinate and book future events. • Assist Marketing Representatives at live events, assist with radio promotions with superstars, handle ticket requests, assist autograph signings and interact with box office staff.
Information & Display Systems, Inc. (IDS), Jacksonville, FL 2002 Technology solutions for sports marketing. Event Staff • Part of a six-man team that operated the scoring and stats for the LPGA Jamie Farr-Kroger Classic and the Wendy’s Championship. • Assisted in the event, setup, and breakdown of the two LPGA tournaments. Setup and breakdown of scoreboards, video wall, computer systems and networks. I coordinated the ability to complete our tasks ahead of schedule, improving efficiency by 50%. • Assisted in the setup and operation of the 2002 Tennis US Open in August. My efforts saved time, maintained our schedule, improved quality and service.
Frozen Ropes, White Plains, NY 2000 – 2001 The cutting edge in baseball and softball training. Baseball Instructor/Trainer/Manager • Instructed children and adults on all aspects of baseball and softball. I produced effective instruction techniques, which resulted in an increase of sales and a promotion. • Managed and organized all daily activities including sales, marketing, lessons, clinics, scheduling and bookkeeping. Recognized for efficiency in the planning, organizing, and controlling of the daily operations. • Organized and coached the Frozen Ropes National Team. Traveled to Florida annually for tournaments.
Jacksonville Lizard Kings Minor League Hockey, Jacksonville, FL 1998 – 1999 Volunteer Internship • Assisted in the corporate sales department, which included contracts, delivering tickets, promotion work with sponsors, assisting players with autograph signings, and the sale of souvenirs and concessions, as well as assisting in advertising and marketing. Facilitated back-of -the house work, which resulted in the efficient operation of the games and events. • Video taped games for the Public Relations Department.
Other Experience
Sept. ’07 – June ‘08 Teacher Assistant, Clarkstown High School North, New City, NY *Assist students with class work and homework in the Achievement Center. *Manage the after-school homework session.
Sept. ’06 – June ‘07 Permanent Substitute Teacher, Rombout Middle School, Beacon, NY *Carry out daily lesson plans provided by teachers for grades 6, 7, 8. *Manage a variety of classroom atmospheres, encouraging a positive environment.
Nov. ’04 – Feb. ’07 Basketball Coach, Garrison Union Free School, Garrison, NY *Developed fundamental basketball skills in 7th and 8th grade boys. *Fostered a sense of team unity both on and off the court.
Jan. ’06 – June ’06 Substitute Teacher, Putnam Valley Central School District, Putnam Valley, NY *Continued implementing instruction in grades K – 8. *Promoted a positive sense of community to encourage learning.
Oct. ’05 – Dec. ’05 Student Teacher, Putnam Valley Elementary School, Putnam Valley, NY *Assisted in teaching daily lessons in a 1st grade classroom. *Integrated New York State standards into daily lessons.
Sept. ’05 – Oct. ’05 Student Teacher, Putnam Valley Middle School, Putnam Valley, NY *Aided in the development of mathematical skills in 6th grade classrooms using a multi-disciplinary approach. *Differentiated instruction to meet various academic levels.
Sept. ’05 – Nov. ’05 Cross Country Coach, Putnam Valley Middle School, Putnam Valley, NY *Initiated safe and proper long distance running skills in 7th and 8th grade girls and boys. *Collaborated with the Varsity coach and Athletic Director to schedule events.
Sept. ’04 – June ’05 Teacher Aide, Todd Elementary School, Briarcliff Manor, NY *Supported the participation and organization of two learning disabled students. *Enhanced further emotional, social, and academic skills of students.
2001 – 2002 Sales Associate, Lazars Auto Sales, Peekskill, NY *Completed an intense training program and sold eight to fifteen cars per month for this very local small dealership.
Computer Skills
MS Word, Excel, Internet, Web Design, Adobe Illustrator/Photoshop, Microsoft FrontPage
Direct marketing professional with experience in search engine
marketing, catalog, direct mail, email, database marketing (CRM) including marketing
analysis, segmentation strategies, audience selection, testing strategies, campaign
tracking, evaluation, and optimization. Strong analytical orientation with aptitude
for identifying trends, patterns, and insights in data. Proven ability to translate
findings into strategic recommendations that will maximize campaign performance
and exploit opportunities for growth.
PROFESSIONAL EXPERIENCE
Wilson RMS (full-service direct marketing agency),
Manager of Strategic Planning, Online & Offline B2C B2B (11/07-06/08)
Client Roster includes AAA Insurance, Guidance Software, and
Live on the go
Managed, developed, integrated, & implemented effective
online and offline marketing programs utilizing SEM, email, online display
advertising & direct mail to drive regional, national, and international
lead generation or sales volume, customer acquisition and retention strategies.
Evaluated, developed, tested, measured, and improved campaigns to optimize
marketing spend and efforts across all channels. Managed, developed, and
implemented innovative and effective testing and measurement strategies from
concept to backend analysis.
Evaluated, negotiated, selected, and fostered relationships
with search engine vendors and internal support teams. Lead, train, mentor and
develop team members.
SEARCH ENGINE MARKETING.
Responsible for the strategic planning, development and
overall execution of search engine marketing strategies for client search
initiatives to drive sales or lead generation, maximize search optimization and
meet volume, CPL, CPO, and ROI targets of pay-per-click (PPC) campaigns.
Optimized SEM marketing campaigns across multiple search
engines by building and researching relevant keyword lists, testing keyword
match types, adjusting bidding strategies, campaign and ad group
reorganization, landing page and ad text optimization, location targeting,
day-parting, ad delivery, implementing business rules through Omniture,
analyzing creative, promotional, and ad text performance to increase click-through
rates, conversion rates, profit margins, and minimize cost per lead (CPL) or
cost per order (CPO). Ensured the timely adjustment of search marketing strategies
to meet changing market and competitive conditions.
Developed action plans for achieving and measuring paid
search campaign success, including determining key metrics, processes for
measurement and optimization.
Identified new growth opportunities within the SEM space.
REPORTING
Managed tracking, reporting, and analysis of online and offline
marketing campaigns on key business metrics to measure and manage overall campaign
effectiveness. Prepared annual and quarterly financial forecasts and budgets.
Translated analytical findings into concise business actions
and recommendations. Improved overall campaign performance by identifying
trends in data and exploiting opportunities for growth. Communicated key
learnings to client and senior management.
Worked together with the technical team to continue to
enhance the current system and processes including reporting, analysis, and
tracking.
Accomplishments (YTD 2008 SEM campaign results compared to
2007):
AAA Insurance Western Central New York, B2C www.wcnyaaainsurancequotes.com
Improved overall campaign optimization, workflow efficiency,
and accuracy of reporting by developing, standardizing, and automating new
queries and analysis.
Vitamin Shoppe,
North
Bergen,NJ
www.vitaminshoppe.com
Direct Marketing Manager, B2C (8/05-9/07)
Partnered with VP of Marketing, Web Director, Retail
Director, and outside agencies to develop a marketing strategy that is integrated,
measurable, compelling, and effective in driving key business metrics for online
and offline campaigns.
Jointly planned and managed database strategies for catalog,
postcard, and email circulation that supported all channels (retail, web, and
phone) with Web Director and Retail Director. Determined overall contact, segmentation,
and targeting strategies. Provided recommendations for personalization and
auto-triggered emails.
Developed and refined strategies by developing creative,
promotional, contact frequency, and segmentation test strategies for online and
offline campaigns.
Monitored and measured various online and offline promotional
strategies and test results for catalog, email, postcard mailings, alternative
media, catalog requests and telemarketing. Promotions include free shipping,
coupon, merchandise promotions, and advertising. Other initiatives include the
Loyalty Program, Refer-A-Friend program, and creative testing. Translated
analyses into actionable strategies and tactics. Draw conclusions and make recommendations
to improve business performance. Developed and produced financial analysis
reports including match back results to understand overall success and
profitability of a campaign.
Improved customer retention, acquisition, and reactivation
efforts by enhancing customer segmentation and promotional strategies that
increase customer value and spend across web, retail, and phone channels utilizing
marketing database and statistical models.
Improved efficiency and effectiveness of online and offline customer
retention programs by identifying trends and patterns in customer behavior,
analyzing customer preference and purchase history in retail, web, and direct
mail channels. Provided
actionable insight to enhance creative strategies and cross-sell and
upsell opportunities. Reduced customer attrition by analyzing customer behavior
and developing retention programs that implement corrective action.
Managed the execution of all direct mail campaigns.
Managed vendor relationships. Responsibilities include
contract negotiations, renewals, performance and quality metrics. Identified
and evaluated new business opportunities; developed short and long-term
business plans. Developed other relationships to improve internal and external
targeting.
Accomplishments:
Increased reactivation response and demand per book by 47%
and 23% respectively while increasing circulation by 171% in 2006 (results
compared to 2005).
Increased prospect response and demand per book by 177% and
179% respectively in 2006 (results compared to 2005).
Saved the company thousands annually in list costs by
structuring a financially favorable deal with list provider vendors.
Managed all aspects of the search engine marketing program
by providing planning, coordination, project management. Worked with SEM agency
to develop, test, and analyze key words, ad texts, bidding strategies and
landing pages to maximize results, drive volume, and reach program targets.
Managed email strategies, working closely with email vendor
and Web Director. Determined overall contact, segmentation and targeting
strategies. Provided recommendations for personalization and auto-triggered
emails. Tracked email performance relative to targets and continually optimize
results.
Worked collaboratively with the Web Director to develop
vision and provide leadership for e-commerce and e-marketing initiatives.
Responsible for catalog and email circulation marketing
P&L. Developed and managed circulation budget and strategy for acquisition
and campaign analysis.
Drove customer base growth by analyzing leads and sales for
paid search, email and catalog circulation, print, DRTV, alternative media,
newspaper, and rental lists.
Developed promotional and contact frequency online and
offline test strategies that activate new customers, build volume, stimulate
inactive customers and retain existing ones.
Improved efficiency and effectiveness of online and offline
campaigns by assuming lead role in reporting and data analysis through the
development, automation, and standardization of new queries and new analysis. Partnered
with IT teams in new system implementations to build robust systems and
databases that are accurate, predictive and actionable.
Managed the execution of all direct mail campaigns including
audience selection, customer segmentation and analysis, test design, creation
of mail files, adherence to mailing schedules and coordination with outside
vendors.
Maximized profit and opportunity by identifying and
segmenting poor performing circulation and implementing predictive statistical
models for house file and prospect optimization.
Directed technical, customer service and legal to execute
programs. Lead contract negotiations with vendors. Supervised and trained
junior marketing staff.
Accomplishments:
Saved the company hundreds of thousands annually in database
management costs by structuring a financially favorable deal with a new service
bureau and database vendor.
Reduced unknown factor by 50% by partnering with IT in
setting up an automated source code match back logic resulting in improved
customer acquisition and retention programs.
Improved workflow efficiency and accuracy of reporting by
developing and standardizing new queries and analysis.
Lillian Vernon Corporation,
Rye, NY 4/01-12/02 www.lillianvernon.com
Marketing Analyst (B2C)
Planned, implemented, and evaluated database-driven
marketing programs by conducting customer profiling and segmentation, list
selection, and executing catalog and email campaigns.
Developed new customer acquisition, retention, and
reactivation strategies for online and offline campaigns, utilizing marketing
database and statistical models.
Developed and produced marketing analysis reports relating
to campaign results across catalog and web channels to understand the profitability
of the overall campaign.
Monitored and measured various promotional strategies and test
results for direct mail, email, web, and telemarketing. Promotions include free
shipping, free gifts, deferred billing, special events, discount programs, and
advertising.
Jointly conducted and completed comprehensive annual and
quarterly marketing plans with senior circulation management and merchandising
team.
Provided consultation to management regarding the
interpretation of data, analysis of results and recommended further uses of the
data for marketing and planning purposes.
EDUCATION AND HONORS
Iona College,New
Rochelle,NY
BBA Major: Marketing, May 2000, Dean’s List (Recipient of
Iona College Academic Scholarship)
COMPUTER SKILLS
Software: Google Adwords, Adwords Editor, Yahoo Search
Marketing, MSN Ad Center, Wordtracker, Omniture, Coremetrics, Microsoft Excel,
Word, Access, PowerPoint, Publisher, and Outlook, Cognos Impromptu, AS400,
FoxPro, ACT, SPSS, Marketworks, Knowledge of SQL.
PROFILE: With almost ten years of experience working
in multiple industries I have acquired skills in varied areas such as
entertainment, fashion & beauty, advertising and marketing and
accounting. I would like to continue to
use my talents to enhance a company's performance by providing effective advertising
and marketing solutions resulting in increased sales, market share, and
consumer mindshare.
SKILLS
Marketing
ØWireless Marketing
ØConsumer Brand Marketing
ØInteractive Marketing and
Advertising
ØInternet Business
Development
ØEvent Planning
ØProject Management
Entertainment
ØArtist Management
ØHealth, Beauty, and
Fashion Product Development
ØEvent Planning
ØFashion & Trade Show Management
ØRadio & Print
Marketing/Promotions
Software & Technical
ØMicrosoft Office Suite
ØAd Relevance
ØAtlas
Ø@ Plan
ØDART
ØAdobe Products (Flash,
Dreamweaver, Director)
ØPhotoshop
ØPHP, HTML, XML, MySQL,
CGI, XHTML, DHTML, WML
Freelance 4/06 –
Present
Media/Account Supervisor
ØOversaw
and negotiated over $40 Million in media spend for clients such as Home Depot,
BellSouth (At&T), PCDI, and Texas Instruments.
ØManaged a
media team of six media buyers, and planners and over three dozen vendors.
ØManaged
$15 Million in search engine marketing using SearchCenter.
ØPerformed many of the same duties listed under New Media Marketing Director.
ACCESSconcepts
Interactive 8/00
– 4/06
vNew Media Marketing Director 7/04
– 4/06
Entertainment,
Lifestyle and Events Management
ØDeveloped and
managed marketing plans, budgets strategies and campaigns for companies and
clients such as MTV, Coca-Cola, Reebok, and Moet.
ØProduced and
promoted over 50 lifestyle and corporate events, trade shows, conferences and
concerts for clients like Hidden Beach Recordings, Moet, and Seagram’s Gin maintaining
brand identity and quality control.
ØAlso performed many of the same duties listed under Marketing Communications Manager.
Wireless Marketing
ØDeveloped, implemented and
managed $10 million in wireless marketing strategies and campaigns for clients
such as the Comedy Central, Universal Music, Seagram’s Gin, Timberland Boots
and more.
ØIncreased wireless traffic
and ROI for all campaigns and all clients to an average of fourteen percent.
ØOversaw production of global
inter-carrier SMS web site for client use which helped bring in over $10
million in revenue.
ØHelped secure clients for wireless advertising and marketing campaigns
resulting in $25,000,000 in revenue.
Internet/Interactive Marketing
ØDeveloped multi-million
dollar marketing and new media strategies including wireless, podcasting,
social networking, and VOD marketing.
ØNegotiated
over $50 million in CPL, CPC, CPM, CPA and other media buys with
vendors like AOL, Google, Yahoo, MSN and various networks and created
million dollar marketing and media plans.
ØImplemented $20 million in
online advertising, search, and email marketing campaigns, which included SEO,
paid search, and affiliate marketing.
ØWorked closely with
advertising agencies, publicity firms and creative departments for the
completion of projects and campaigns.
vMarketing Communications
Manager 08/03 – 7/04
Print Publication
ØSold $500,000 advertising for print magazine for high-profile events.
ØManaged design, overall
production and distribution of magazine.
ØActed as Editor and Publisher for all issues of print
publication.
Wireless Marketing
ØDeveloped $5 million in multi-media (Print, Online, Wireless and TV)
integrated campaigns.
ØDeveloped mobile originated and terminated campaigns with in-venue
displays, retail and event tie-ins, and call-back responses resulting in over $500,000
in text messaging revenues.
A
highly qualified Online Marketing Director with extensive content creation, Web
development, online marketing, lead generation, e-commerce, mobile, television,
and motion picture entertainment experience.
SUMMARY OF QUALIFICATIONS
·15+
years’ experience developing marketing content for the Web, print, gaming,
mobile and broadcast.
·Proven
ability in satisfying high profile clients including Paramount, Warner
Brothers, Sony, Universal, Columbia/TriStar, 20th Century Fox, Disney,
DreamWorks, ABC, CBS, NBC, FBN, HBO, USA, Viacom.
·Naturally
intuitive conceptual mind. Exceptional attention to detail. Highly creative.
Great team contributor. Can think outside the box while maintaining business
goals/guidelines.
·Expert
in leading edge Internet marketing strategies including: keyword list
generation, search engine optimization, split-testing, cloaking, PPC, Google
Adwords, Adsense, Yahoo Search Marketing, YPN, contextual advertising, CPC, CPA, affiliate networks, linking
strategies, lead generation programs, article/press release publication,
newsletter programs, sponsorships, email broadcast, banner advertising, text
link advertising, pod casts, webinars, and more…
·Extensive
use of Web analytics and statistical analysis to increase market effectiveness,
product adoption rates, customer conversions, customer retention, and
strengthen sales programs.
·Proficient
in the identification of appropriate marketing/advertising/promotional business
partners.
·Excellent
contract negotiation skills. Relates well to people at any level of business.
·A
strong project manager and mentor. Handles multiple projects simultaneously.
Strong analytical and problem solving ability.
·Hands
on experience creating content and managing marketing, creative and programming
staff in the development and delivery of highly effective branding, copywriting,
visual design, information architecture, Web user interface[s], collateral
materials, online advertising campaigns and promotions to support company initiatives,
products and services.
·Expert
in Photoshop, ImageReady, Dreamweaver, Illustrator, Acrobat, QuarkXPress,
Microsoft Office.
·Capable
in the growth of online forums, vertical communities, blogs, support/knowledge
base.
·A
consummate business professional. Easy going personality, dependable, works
well under pressure, never misses a deadline.
This exceptional candidate is currently considering opportunities with top online retailers and/or service-oriented internet marketing agencies. He brings a unique blend of business acumen, internet marketing experience, and hands-on creative skills. He can even break out the acoustic for company parties. Please contact me if you'd like to further discuss!
