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Guest Post - Internet Marketing Job Search Resources from Debbie Barden

There are so many resources out there for internet marketing professionals searching for career opportunities. I am a recently laid off marketing professional and I couldn’t believe the number of tools, sites, and resources available now versus my last job search. I got a little overwhelmed because I couldn’t possibly monitor all of these sites and tools on a regular basis so I started evaluating these resources and decided to share my findings with others seeking jobs. I didn’t want everyone to have to go through what I’m going through to learn which resources to monitor and use. So, I created a new JobSeeker101Blog  where I have started posting my findings.

Being  a marketing professional, I’ve been a subscriber to the eMarketingSilo  newsletter for about a year. While employed I felt this site gave me a continued pulse on the internet marketing industry. Now that I’m unemployed, I’ve set up a Job Alert  so any jobs posted to the eMarketingSilo job board  that meet my search criteria are automatically emailed to me.

A couple of tools that I’ve found so far that I would recommend are VisualCV  and ResumeSpider. VisualCV allows you to create a very attractive online resume, attach additional information about yourself such as references, portfolio items, and links – great for the internet marketer to showcase and sell yourself – and its free. ResumeSpider is a resume distribution service which understands that it’s a numbers game. The more resumes you send, the increased chance you have of getting a response to your resume. It follows the same principles as direct e-mail marketing. There is a small fee, but you get your resume distributed to thousands of Recruiters and direct employers.

For continued updates on job seeker services, sites, resources, and tools, be sure to follow my blog at: http://jobseeker101blog.blogspot.com/ or follow me on Twitter  or LinkedIn . Debbie Barden

Have you ever used Paid Search (PPC) to advertise your resume?

Please respond to poll-- http://polls.linkedin.com/p/17507/ifpjb

Thanks!

Exodus of Employees from Google

Have you always wanted to work for the Granddaddy of Internet companies?  Well, now might be a good time to present your stellar credentials...

Where does Google go next?

Yes, it's making gobs of money. Yes, it's full of smart people. Yes, it's a wonderful place to work. So why are so many people leaving?

By Adam Lashinsky, senior writer

(Fortune) -- Sean Knapp had it made. As a young computer scientist, he couldn't have had a better gig: working at Google, the engineer's paradise. He had all the usual perks - a massage every other week, onsite laundry, free all-you-can-eat haute cuisine. Even better, he got to work on some of Google's highest-profile products, including the search technology that is the heart and soul of the company. And he made full use of his "20% time," that famous one day a week that Google gives its engineers to work on whatever project they want. A little over a year ago he and a couple of colleagues, brothers Bismarck and Belsasar Lepe, ages 28 and 21, respectively, did what many of the young geniuses do at Google: They came up with a cool idea, in this case a new way to handle Web video.

Then Knapp, who's 27, and the Lepes did something truly remarkable. They expelled themselves from paradise to start their own company.

Read More...

Building a Career in Search Marketing

By Duane Forrester

So, you've decided that a career in search marketing IS for you. Sure, your friends, parents, and significant other have no idea what you're talking about when you describe the profession, but there’s money to be made, and you want your share!

But, where to begin?  Wanting the job is one thing.  Being qualified for it, and even finding the right job, are quite different matters. Though it may seem atypical, a career in search marketing requires knowledge and skill. Unproven, you are not bringing much to the game, and since search work is usually tied to measurable performance, being able to perform is essential.

It’s important to remember that even though chatter abounds around six-figure jobs, you cannot show up to an interview, spout off some industry jargon, and land one. At that level, there is an expectation of performance which must be backed up by past performance. When the job listing asks for two to three years of experience, it’s not because the company doesn’t want to give new folks a chance, but rather because there’s a responsibility to show a return on investment.

Full Article...

Niche Resource for Jobseekers and Employers

eMarketingSilo is dedicated to facilitating the introduction and courtship of internet marketing talent to employers seeking such specialized skills. If you're fishing for bass, it makes no sense to go to a hole filled with bluegill.  Whether you're a jobseeker or an employer in the internet marketing field, throw your bait in a pond where the chances are higher that you're going to get what you want!

Geographically speaking, Where are the Internet Marketing Jobs? Where are the Candidates?

We surveyed some of the top job boards against the following loose query:

internet AND marketing AND (SEO OR SEM OR PPC)

The top active markets for these skills include:

1.) California
2.) New York
3.) Florida
4.) Illinois
5.) Massachusetts
6.) Washington
7.) Pennsylvania
8.) Virginia
9.) New Jersey
10.) Minnesota

We then surveyed our resume databases against the same query (activity past 30 days):

1.) California
2.) Florida
3.) New York
4.) Texas/NJ
5.) Massachusetts
6.) Illinois
7.) Georgia
8.) Colorado
9.) Virginia
10.) Pennsylvania

Now, this is by no means a scientific survey.  It's a very loose sampling.  The queries also tagged a handful of folks that don't possess a core competency in internet marketing.  I would have liked to have drilled deeper and implemented some controls, but I don't have the time at the moment.  However, these rankings are pretty much aligned with what we have seen over time networking in this field on a daily basis.

Resume & Cover Letter Writing 101

I'm not sure what high school business classes or university career centers are teaching kids these days, but I see some lazy, boring, and sometimes downright awful approaches to pursuing job openings.  I'm assuming these entities are still teaching solid, professional ways to apply for a job- it's perhaps just the people on the other end aren't absorbing that info or simply not listening.  It's probably not fair to pick on the younger generation (geez I'm only 30, I can't believe I just said that), because I see bad practices across the board.

In case you're wondering, YES, a brief cover letter (in my mind) is necessary when applying for a job.  A person's resume is typically a generic document that isn't specifically tailored to various positions for which he or she may be applying.  Based on my job description, tell me why your background is a fit for what I need.  Give me examples of your past experience that highlight why you're a top-tier candidate.  Granted, it's not always the applicant's fault in this employer-candidate dance.  I've seen employers who have a difficult time articulating what they need in the form of a job description.  Some also don't make the job or company sound very attractive.  It's difficult to compose a cover letter at times if the job advertisement stinks.  Another reason for custom writing a cover letter... make yourself stand out from the other applicants.  Some people think employers don't read cover letters.  Sure, that may be the case in some instances.  But for me, as a recruiter employed by companies to source and attract the best talent available, I'm getting paid to read your cover letter.  I probably receive over 70% applicants without cover letters, not even a single word in the body of the email... just an attached resume.  C'mon.  Should you attach a cover letter as a file or embed it in the body of the email?  Personally, I don't care.  When I attach your docs to your file in my applicant tracking system, I need a word or txt file.

Now onto resumes... First of all, don't put an objective at the top of your resume. "Objective: I'm seeking a high-paying job in sales at a wonderful company who values their employees and offers advancement potential."  No kidding?  BTW, that's an actual section from a resume I just pulled.  I would rather see a Summary section about you, than an Objective section.  Secondly, make your resume results-oriented.  Some people simply list their past employers, job title, and functions.  That's extremely boring.  I can pretty much guess what your responsibilities were based on the job title and company.  Tell me what you did to make your company better.  Show numbers, percentages, RESULTS!

If you need assistance with this aspect of selling yourself, I know a couple good resume writing services who can help.  They're worth the cost (or rather investment!)

Search Engine College - SEO 101

Colleges and universities have been slow to adopt programs tailored to the internet marketing boom.  Programs still typically focus on traditional marketing mediums and approaches.  While a few institutions of higher learning (eg. Ohio State's Fisher College of Business, course led by Laura Thieme of Bizresearch) are starting to realize the huge demand for people with these skills (mainly from companies begging them to churn out these folks), others still don't "get it".  A lot of the internet marketing professionals (especially what I'll call the "first generationers") were self-taught through trial and error.  These folks have since passed down their knowledge to subsequent generations.

I came across a program this morning that has helped hundreds of new folks learn the trade, as well as aided seasoned vets in honing their skills.  Sure, one could hang around the many professional forums out there and pick up a few things, but that self-guided venture can be frustrating and fraught with contradicting theories.

I chatted with the founder of the organization, Kalena Jordan, and found her to be knowledgeable about the industry and passionate about helping others understand the nuances of search marketing which will aid them in hopefully achieving a very rewarding and lucrative career.

Their website can be reached by clicking on the banner below.  Yes, I did sign up as an affiliate for their program.  If you enroll, then you'll be getting an enlightening education and I'll make a few bucks so I can perhaps take my wife out to a nice dinner this weekend.  If enough people sign up, I just might be able to buy her that crib she wants for the little one we have on the way :-)

Effective Job Search Strategy??

"How has your job search been going for you?" is one of the many questions I tend to ask in an initial conversation with a potential candidate.  More often than not, the response is, "Not very well."  I proceed to dig deeper by asking them to elaborate on what they've been doing and the resources they've engaged to assist them with their job search.  It's surprising to learn that many folks are simply posting a resume to some of the major databases, then sitting and waiting for the phone to ring.

While that can certainly be a component to a game plan, it doesn't prove to be very successful in most cases.  One thing that people fail to realize is that it costs employers/recruiters thousands of dollars to access those databases.  It's free for the job poster, but not for the employer.  As a result, not all prospective employers will see your resume (or be in a position to conduct a query that may result in your resume being listed).