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Internet Job Outlook in Los Angeles

It sounds like Los Angeles is the place to be for Internet jobs. From a recent survey by Twiistup:

• Nearly 50% of respondents are currently hiring, 43% of which are looking for full time help, 51% need to fill part time or consulting positions and almost half have internship slots open.
• An overwhelming 84% of respondents said that they were optimistic about their own career and / or their company's growth in 2009.
• A significant proportion of respondents, 71%, also said that LA is a better place to build a startup in the Web 2.0 and / or digital media space over the San Francisco / San Jose Bay area.
• Fifty-seven percent of the Southern California start-ups surveyed said the health of the Internet industry in Los Angeles in 2009 will be better than 2008.

Green Recruiting and the '90s Tech Bubble

The demand for "IT" folks during the '90s tech boom greatly outpaced the available supply of talent.  Recruiters and Staffing firms who managed to source and collect a team of such people could charge a premium for their services and those folks' tail ends never spent any time on the bench.  Lots of recruiters and contract firms made a killing working in IT.

With the nationwide (and now federal government) push to go "green", will recruiting for people with knowledge in this niche become the next IT boom?  The government is going to heavily subsidize these practices and probably create a lot of jobs in this field.  Will "green" rival the tech boom of the last decade?

Green energy, green technology, sustainable practices, recycling... these are all buzz words associated with this movement.  Even if your company doesn't actually design, develop, or manufacture green technology, implementing green practices and incorporating those efforts into your employment brand is a must.  (see - Green Recruiting: Cashing in on the Green to Enhance Your Employment Branding Efforts)

My recruiting firm is starting to take notice.  The owner of our firm is heavily involved with a green racing team (see - http://www.thomascrownracing.com).  We're also looking at potentially staffing a hybrid auto maker as an outsourced partner this year.  Very exciting.  Our research shows an uptick in demand across the country for knowledge/experience in this area.

Is Online Safe from the Meltdown?

The economy and online ad spending

Online ad spending data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) for the first half of 2008 is in.

The numbers seem generally strong, showing double-digit growth compared with the first half of 2007 in several categories: search, display—which includes banners, rich media and video—and e-mail ad spending. And the total US online ad growth rate of 15.2% is nearly the same as eMarketer’s 17.4% projection for all of 2008.

Yet online classified ad spending was down by more than 5% and may turn out to be a canary in the coal mine, showing the first signs of dizziness in an increasingly toxic environment.

READ COMPLETE ARTICLE AT eMarketer.com...

Sales Purchase Funnel and Talent Acquisition

Here's an updated Job Trends chart reflecting data for July. As you can see, SEO skillset demand continues its upward drive.

As reported in the last mailing, we are now part of JobTarget's OneClick™ Network. Employers can search for and post to multiple job boards via a single interface. No need to visit individual sites and manually duplicate the posting at each. Simple point and click with a single bill/invoice. No additional charges for this in-network service. You pay only what the board charges!

In addition to great exposure on eMarketingSilo and our distribution feeds (Simply Hired, Indeed, MySpace, Linkedin, JobTarget, TopUSAJobs), with our OneClick™ Network you can post to favorites such as Monster & CareerBuilder, as well as niche industry & association sites:

• Interactive Advertising Bureau
• eMarketingandCommerce.com
• NewMediaHire.com
• MarketingHire.com
• MarketingJobs.com
• iHireMarketing.com
• AMA Chapters across the country
• Direct Marketing Association

Attention Jobseekers: You can also take advantage of the OneClick™ Network by posting a resume at eMarketingSilo. If our partners have network resumes enabled, your resume will also be available on those career sites for employers and recruiters to find! As with eMarketingSilo, it doesn't cost anything for employers and recruiters to access and search the network-wide database. Whether you're a freelancer or someone seeking permanent work, eMarketingSilo will greatly enhance your exposure to folks looking to hire in this niche community. Additionally, you can now highlight your certifications with an icon next to your summary! If an employer is looking for an Adwords Certified Professional, your entry will stick out like a sore thumb! Get Started!

It's not difficult to see how this purchase funnel chart (as provided by MarketingSherpa) can relate to a company's talent acquisition process. As a headhunter and recruiting consultant for 8 yrs, I have experience working end-to-end along this funnel with various clients. With our eMarketingSilo program, we're looking to provide you a solid add-on product that addresses the Awareness and Consideration components of the employee acquisition process...

Job Trends from Indeed Data

Large Retailers Doing Well With Online Channels

bBy Mike Sachoff - Tue, 05/06/2008 - 2:01pm.         

Ecommerce to grow 17%

The National Retail Federation estimates overall retail will grow 3.5 percent in 2008, the U.S. Census Bureau projects that ecommerce sales will increase 17 percent in the period, according to a new report from Retail Systems Research.

Major retailers that generate $5 billion or more in annual revenue have an advantage, as they have more experience in multi-channel retailing. They are more likely than small and midsize retailers to view the online channel as an extension of their business instead of just an outlet for excess inventory.

Read Full Article...

Note from Josh: Expect the demand for eCommerce talent to mirror this growth!!