The fine folks over at Marketo pulled together this great article for hiring authorities looking to employ marketing talent. I provided a few thoughts that made it into the post. Check it out!...
The best way to put together a top-notch marketing team? Search out marketing rockstars, convince them to work for you, and most importantly, keep them happy and growing.
Making this all work can be a bit of a challenge, so we asked some of the industry’s top marketing recruitment experts how to they accomplish this trifecta to build amazing teams. Want to develop your own top-notch marketing team? Read on!
The Director of Marketing focuses on the strategies and tactics that are associated with marketing products and services including: market segmentation, product strategy, positioning, sales enablement, driving awareness, assisting buyer informational needs, competitive positioning, and creation of product and channel partner relationships.
This position has a broad scope, interacting with other departments on a daily basis. Marketing strategy in a technology company both affects and depends upon Product Development, Sales, Client services and Operations. Because of this, a key requirement of the job is strong communication/influencing skills.
In addition to the work you will perform internally, this position is also the interface between the market and the company. You will help the company understand what the market needs, and in turn help the market understand company's products and services. You will also oversee a marketing team comprised of internal and external (agency) resources.
Our Director of Marketing will oversee and guide company's marketing efforts, either together with our internal team members or in partnership with our marketing agency.
Professional Experience and Skills
Don't be a Job Seeker - by Peter WeddleEmployers address you that way on their corporate sites. Recruiters use the very same term to describe applicants for their openings. But, you should never ever accept the label. Don't let anyone categorize you as a "job seeker." Compel them to see you as a "person of talent" instead.
Although most employers and recruiters don't consciously look down on job seekers, their subliminal assessment is clear. If you're actively searching for a job, they see you as a supplicant for work. And, all too often that judgment leads them to denigrate your expertise and experience. They don't think you are the equal of others in the workforce.
If you don't believe that consider this: for the last two years, a major survey of employers has found that the number one source of the people hired to fill the open jobs in corporate America isn't job seekers. It's the employer's current workers. Employers call this practice "internal mobility," but basically it's their backhanded way of saying that people in transition are inferior
So, what can you do about this predicament? Change the way you see yourself so that employers are forced to look at you differently. Stop acting like a supplicant for work, and start being a resource worthy of recruitment - a person of talent.
It's always a really great feeling when the email marketing strategy that you slaved for hours over is set into motion and your plan all comes together. Before this marketing strategy you'd had some kinks that you needed to iron. The figures you were getting back were okay – but nothing special. People hadn't really been clicking your email very often. You weren't even sure if some of the people on your subscribers list had even seen it – you wished that your email had eyes so you could see whether or not it had been put straight into the spam folder. You can track all of the above using your ‘eyes’ in the form of email marketing. This new strategy has everybody clicking and opening it. That subject line you slaved over must have worked perfectly to entice people in, and your email pitch was well-worded enough to get everyone to click over to your landing page. You're hitting click rates of 90%-95%. Everything's going perfectly, right? Well, not necessarily.
Even with an email marketing strategy designed so slick that it's practically impossible to not fall in, you might not be making the best choices to achieving your true goal. Your true goal isn't to get a lot of clicks to your landing page – that's just a half-way house – your true goal is to get your subscribers to do something – be it buying a product, or even filling out a survey. Sometimes when building an email margining campaign it's easy to lose sight of your true goals – the real reason behind your campaign in the first place. Say you were a street vendor, perhaps selling those big foam hands at football games. Now let's say you were to walk around the football game stark naked trying to sell these foam hands. Sure, you're going to get a lot of attention from the crowd (here an analog for your subscriber list), but are you really going to sell a lot of foam hands?
Sometimes it's time to put that slickness away, or at least reign it in a bit. You don't want to come across to your subscribers as a silver-tongued salesman or a pied piper. You want to be clear, concise, and earnest in your pitch. Don't do whatever you have to do to get clicks, do whatever you have to do to convert people to your cause. Not just to shepherd them to your landing page, but to guide them there, and show them exactly what it is that you have to offer.
It's easy to get a bit depressed if the figures come back from an email campaign and it seems like your emails haven't really “clicked” with your subscribers, but don't let that get you down, don't let it make you feel like you have to use tricks to get them to your landing page. Instead, have a look at the far end of the spectrum. Are people that do click liking the thing that you've been trying to get them to see? If not, why not? Now, how can you try and convince other people that you're just trying to help them out? The trick is not to nothing too aggressively or offensively. The true aim of a good marketing campaign is to be neutral – to be the middle man. Get them from A to B by clicking, sure, but make sure that you're truly helping people who are interested get to where they want to be.
Author: D. Lawton
Author Website: https://www.careerconnected.com
With the rise in the difficult economic times, more individuals are struggling to find suitable job opportunities. This is because a large number of companies are searching for individuals who possess specific skill sets and are resourceful to serve the needs of the company. The best way to find a job involves following specific strategies and steps that will help you regardless of experience or economy.
The first step is to realize that you may experience significant number of career changes throughout the course of your lifetime. Be proactive and willing to work hard in committing yourself to achieve personal goals and success. A positive mindset involves seeing yourself and your position as in control with the aim of working as hard as you possibly can in order to achieve a desired position regardless of industry.
Before you begin the search for jobs, determine what it is that you want, skill sets and the amount of money you believe that you should be paid regarding the services you can provide. Make a note of your experience and the factors you can bring to the table. Remember that you may excel at something that you are passionate about rather than something or field you have no interest in.
Evaluate the particular job market you are interested in. By assessing the market you may determine which positions or skill sets there is an increase in demand for. This may be attributed to changes in technology or business environments where particular services or products may become increasingly more difficult to replace and are therefore in higher demand.
For those who are searching for employment, the time spent at home should involve extensive research dedicated to looking for available work positions or fields of interest. Remaining productive will help you remain motivated to find that next working opportunity that is waiting for you. It is important to understand that your situation is temporary until the next opportunity presents itself.
The internet has been regarded as one of the most widely used sources for obtaining information and job advertising. It is also important to remember that a large number of jobs are not advertised instead employers are moving toward the trend of viewing online CVs and personal advertisements of skills and experience on the web. It is therefore a good idea to post contact information pertaining to the skills and services you can provide on the websites of companies allowing for such postings.
One of the highest rated methods is to network. Contact as many individuals as you know and ask them as to whether they are aware of any positions or openings in the market. Remember that being picky will not always serve in your best interests, but consider the fact that a particular position can help you get your foot in the door.
Volunteer work is another way to gain exposure and to to increase responsibilities surrounding something you are passionate about as this often favors well amongst employers. Contact as many companies as possible and list all of your skills and relevant experience while always being polite and well spoken. Follow these tips as the best way to find a job and realize a potential opportunity.
Don't forget to visit Career Cafe to get access to hundreds of additional articles on professional networking, career transition, job searching, resume preparation, interviewing, sample cover letters, blogging, and going solo.
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Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and
recent graduates searching for entry level jobs and other career opportunities.
4 Emerging Careers in Social Media Security
by Sharon Wiatt Jones
As you blissfully use social media, a growing army of security professionals protects you (and their employers) from harm. Defcon and BlackHat conventions are attended by participants eager to learn the “hacker mindset.”
RSA, Security Division of EMC, labeled 2011 as “The Year of Phishing,” as it occurred in 1 out of 300 emails and netted an average of $4,500 for each attack. In 2011 more than 1,000 cases of malware were discovered in Google’s Android products. Apple, considered more secure, found its iPhone hacked in 2011 by a 19-year old Brown University student. An Apple fan, his motive was the challenge of code breaking, not theft.
A Deloitte study identified mobile devices as the leading computer security threat for 2012. According to security strategist Rob Rachwald, his 11-year-old child could perform an SQL injection attack after15 minutes of instruction. Once done manually, criminals may now use automation to uncover protected data.
The U.S. Department of Labor predicts growth in the emerging career of cybersecurity. Some of these jobs include mobile device security or “ethical hacking,” fraud prevention, brand protection, and social media monitoring.
Mobile Device Security
A CyDesign job opening for a software engineer (platform demolition/SDET) asks potential applicants:
Were you were the kid who was always curiously taking things apart to explore how they worked or tried to break them for the thrill of it? …apply your technical expertise to inflict some serious damage and get paid for it… In a software demolition, chaos, security and/or hacker capacity…
Software development engineer in test (SDET) is a common abbreviation in computer security. Similar job titles include patent engineer/hacker, malware/security engineer, security penetration tester, and application security specialist.
Microsoft seeks security engineers:
Do you…see yourself in the role of making on and off-premise computing safe for the good guys while keeping the bad guys at bay? … do your part to fight the forces of evil…
Cybercriminals could attack victims through malware (viruses infecting software), social engineering (deceiving people into accessing harmful attachments or links), scareware (fake virus alerts), and phishing (electronically attempting to obtain personal information under false pretenses). Other tactics include malvertising, mobile pickpocketing, jailbreaking, sandboxing, and mobile botnets. Some weapons used in defense of consumers and employers are fuzz testing, blacklisting, spambots, and network sniffers.
The Internet fraud analyst or customer support-fraud prevention specialist identifies and deactivates criminal websites committing identity theft through phishing or malware. Forever inventive, criminals may use variations of phishing: vishing (automated recordings) or SMSing (mobile phones). Other variations are spear phishing (highly personalized and believable lures) and whaling (directed at sensitive targets such as government officials). At one employer, a customer support engineer provides end-user support for a web security hacking application.
Facebook’s fraud investigators in risk operations look for patterns to ensure that merchants are legitimate and do not make unauthorized transactions.
Successful candidates for this job enjoy finding patterns amidst chaos, solving puzzles, making quick decisions, working collaboratively…
To protect the safety of online users and reputation of the organization’s brand, employers need to “practice security Judo,” according to expert Andy Ellis in a Tripwire article.
The Brand Protection Analyst guards against infringement of trademark and copyright law. A Distinguished Technologist at one firm identifies, captures, and protects intellectual property through filing patents or acquisitions.
Social Media Monitoring
Zoosk, a romantic social network, hires customer support-fraud prevention specialists to review member content for offensive photos and violent or abusive text. Amazon’s Kindle team needs risk management specialists with “a passion for reading” to screen member submissions sensitive for religious, political, or other reasons.
Due to NCAA compliance regulations, social media monitoring companies (e.g. UDiligence, JumpForward, and Varsity Monitor) target inappropriate posts and photos by student-athletes.
Employers often look for experienced applicants with certifications:
• Certified Ethical Hacker (CEH)
• Computer Hacking Forensics Investigator (CHFI)
• Certified Security Analyst/License Penetration Tester (LPT)
Information security (infosec) internships are available in areas including software engineering, technical support, web application programming, systems test engineering, and services marketing.
Recent college graduates are recruited for positions such as Internet fraud analyst, data analyst, brand protection analyst, and software engineer-web application firewall. Depending on the role, employers often seek qualifications in computer science, MIS, and computer engineering. Other degrees typically sought include behavioral science, statistics, economics, and user interface design. The founder of the DefCon and Black Hat conferences has a BA in criminal justice.
Professionals with at least three years of experience may qualify for jobs as an incident response consultant, fraud investigator, or information security engineer, among others.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.
Anyone can write an article about what recruiters are looking for and suggest their own tips on how to land interviews and job offers, but how many of those articles are written from the heart of an IT staffing and consulting firm where hundreds of applicants are screened daily?
Here’s exactly what today’s recruiters are looking for and how you can be the person that stands out from the crowd:
READ MORE at RecruitingBlogs.com