PROFILE: With almost ten years of experience working
in multiple industries I have acquired skills in varied areas such as
entertainment, fashion & beauty, advertising and marketing and
accounting. I would like to continue to
use my talents to enhance a company's performance by providing effective advertising
and marketing solutions resulting in increased sales, market share, and
consumer mindshare.
SKILLS
Marketing
Ø Wireless Marketing
Ø Consumer Brand Marketing
Ø Interactive Marketing and
Advertising
Ø Internet Business
Development
Ø Event Planning
Ø Project Management
Entertainment
Ø Artist Management
Ø Health, Beauty, and
Fashion Product Development
Ø Event Planning
Ø Fashion & Trade Show Management
Ø Radio & Print
Marketing/Promotions
Software & Technical
Ø Microsoft Office Suite
Ø Ad Relevance
Ø Atlas
Ø @ Plan
Ø DART
Ø Adobe Products (Flash,
Dreamweaver, Director)
Ø Photoshop
Ø PHP, HTML, XML, MySQL,
CGI, XHTML, DHTML, WML
Freelance 4/06 –
Present
Media/Account Supervisor
Ø Oversaw
and negotiated over $40 Million in media spend for clients such as Home Depot,
BellSouth (At&T), PCDI, and Texas Instruments.
Ø Managed a
media team of six media buyers, and planners and over three dozen vendors.
Ø Managed
$15 Million in search engine marketing using SearchCenter.
Ø Performed many of the same duties listed under New Media Marketing Director.
ACCESSconcepts
Interactive 8/00
– 4/06
v New Media Marketing Director 7/04
– 4/06
Entertainment,
Lifestyle and Events Management
Ø Developed and
managed marketing plans, budgets strategies and campaigns for companies and
clients such as MTV, Coca-Cola, Reebok, and Moet.
Ø Produced and
promoted over 50 lifestyle and corporate events, trade shows, conferences and
concerts for clients like Hidden Beach Recordings, Moet, and Seagram’s Gin maintaining
brand identity and quality control.
Ø Also performed many of the same duties listed under Marketing Communications Manager.
Wireless Marketing
Ø Developed, implemented and
managed $10 million in wireless marketing strategies and campaigns for clients
such as the Comedy Central, Universal Music, Seagram’s Gin, Timberland Boots
and more.
Ø Increased wireless traffic
and ROI for all campaigns and all clients to an average of fourteen percent.
Ø Oversaw production of global
inter-carrier SMS web site for client use which helped bring in over $10
million in revenue.
Ø Helped secure clients for wireless advertising and marketing campaigns
resulting in $25,000,000 in revenue.
Internet/Interactive Marketing
Ø Developed multi-million
dollar marketing and new media strategies including wireless, podcasting,
social networking, and VOD marketing.
Ø Negotiated
over $50 million in CPL, CPC, CPM, CPA and other media buys with
vendors like AOL, Google, Yahoo, MSN and various networks and created
million dollar marketing and media plans.
Ø Implemented $20 million in
online advertising, search, and email marketing campaigns, which included SEO,
paid search, and affiliate marketing.
Ø Worked closely with
advertising agencies, publicity firms and creative departments for the
completion of projects and campaigns.
v Marketing Communications
Manager 08/03 – 7/04
Print Publication
Ø Sold $500,000 advertising for print magazine for high-profile events.
Ø Managed design, overall
production and distribution of magazine.
Ø Acted as Editor and Publisher for all issues of print
publication.
Wireless Marketing
Ø Developed $5 million in multi-media (Print, Online, Wireless and TV)
integrated campaigns.
Ø Developed mobile originated and terminated campaigns with in-venue
displays, retail and event tie-ins, and call-back responses resulting in over $500,000
in text messaging revenues.