By Duane Forrester (originally published at SearchEngineLand.com)
With many in-house SEM teams ramping up, and in-house efforts in general growing, I thought it might be useful to scope out the basics for an SEO-centric interview. It's tough enough to find good talent these days, and those with experience are commanding higher and higher salaries, so many companies may be looking to those with fewer years of experience to fill critical in-house roles.
This doesn't mean, however, that you need to skimp on your standards. Sure, the candidate might not have 7+ years of experience, but the newest crop of young SEM folks come armed with sink-or-swim experience, and in many cases, have benefited from some of the great training programs available today. I'll suggest you refrain from listing an MBA as a requirement and start building a suite of interview questions that'll help you determine if the candidate in front of you really has what it takes to snag a second interview.
Here's a long list of questions I tend to pull from when interviewing candidates. Not every question comes into play, and they are grouped into sections by my own tastes, so feel free to rearrange as works best for you. Be sure to allow plenty of time for answers, and don't mind the long silences. Let the candidate think through their responses and make the first move to reply.
NOTE from Josh: Some employers may be looking to jump into the internet marketing realm for the first time. As a result, you may not have the personal knowledge to know whether or not someone you're interviewing will be able to come in and take your company to the next level. If you'd like assistance in screening and interviewing your candidates, then please contact me and I'd be more than happy to help you!