10.) Shotgunning my resume to as many job openings as I can is the best approach. I'm bound to hit on one of them.
9.) I don't need to waste my time on a cover letter. My resume speaks for itself.
8.) Simply posting my job requirements (and nothing about my company) is enough to attract qualified people.
7.) We usually just wait until we have a need before we start advertising/sourcing/recruiting for it. That way we aren't wasting any time in case we don't hire for it.
6.) Employers and Recruiters will find me. I don't need to be active in a search.
5.) I shouldn't expect to invest any money in my job search.
4.) I've never written a resume before, but I'm sure I can do it better than a professional resume writer.
3.) My friends will find me a job.
2.) I don't need to post a resume, I'll just apply to job ads I see.
1.) We don't need to buy job ads, we'll just source and network through professional profiles and resume banks.
I run across the last two quite a bit. Can you see where there might be a slight disconnect with that approach, which would hinder two parties from coming together?