The demand for "IT" folks during the '90s tech boom greatly outpaced the available supply of talent. Recruiters and Staffing firms who managed to source and collect a team of such people could charge a premium for their services and those folks' tail ends never spent any time on the bench. Lots of recruiters and contract firms made a killing working in IT.
With the nationwide (and now federal government) push to go "green", will recruiting for people with knowledge in this niche become the next IT boom? The government is going to heavily subsidize these practices and probably create a lot of jobs in this field. Will "green" rival the tech boom of the last decade?
Green energy, green technology, sustainable practices, recycling... these are all buzz words associated with this movement. Even if your company doesn't actually design, develop, or manufacture green technology, implementing green practices and incorporating those efforts into your employment brand is a must. (see - Green Recruiting: Cashing in on the Green to Enhance Your Employment Branding Efforts)
My recruiting firm is starting to take notice. The owner of our firm is heavily involved with a green racing team (see - http://www.thomascrownracing.com). We're also looking at potentially staffing a hybrid auto maker as an outsourced partner this year. Very exciting. Our research shows an uptick in demand across the country for knowledge/experience in this area.