Professional Summary:
Self motivated, ambitious professional with effective written and oral communication skills, trained in Search Engine Optimization (SEO), development and maintenance of client relationships, and project management for multiple clients. Posses experience with authoring content on a variety of topics, proofing, and grammar. Experiences includes working with clients in a variety of industries including real estate, health care, franchising, B2B/B2C and Ecommerce. Skilled in the techniques and processes of the SEO industry with the ability to improve client positions within search engines while driving unique traffic and conversions/sales to the website. Active team member who effectively communicates and collaborates with other team members to improve and maintain external and internal relationships.
Experience and Strengths:
Search Engine Optimization • Project Management • Strategic Planning • HTML/CSS Coding
Consulting • Public Speaking Skills • Client Relations
Sales and Advertising • Content Authoring • Grammar and Proofing Skills • Website Analysis
Professional Experience
Oneupweb, Digital Marketing Agency 9/2007 - 12/2009
Natural Search Project Manager/Client Success Specialist
Specialized in Search Engine Optimization (SEO) and client success for this privately owned digital marketing agency that provides online marketing services to companies in varying industries. Optimized websites for specific topic areas relevant to the client's industry through keyword research, content generation, SEO best practices, and technical website analysis in order to improve positioning within search engines.
• Project Manager for multiple active clients on a daily and monthly basis
• Wrote content on a variety of topics for different industries
• Commonly helped clients increase ROI
• Worked in a collaborative team environment
• Stayed up to date on news and trends within the Search Engine Marketing (SEM) industry
• Strategically planned and developed processes for client improvement and success
• Monitored and reported client statistics to illustrate project growth on an ongoing basis
• Research and analysis of client data to pinpoint website or project issues and successes
• Assisted in training and development of new project managers
• Received additional training for social media services
• Attended professional public speaking classes
• Participated in ongoing SEO training to stay current with industry changes
• Wrote regular blog posts relative to the SEM industry
Traverse City Record-Eagle 5/2005 - 6/2006
Classified and Advertising Sales and Administrative Assistant
Took classified ads, sold newspaper advertisements to local businesses and provided support to managers and sales staff while in an administrative assistant role for this local newspaper.
Classified Department:
• Took ads via phone, fax, email, and in person
• Provided customer service and assistance in placing ads in person, online, and on the phone
• Worked as a team/individually to sell ads and promotions
• Use of computer programs including Excel and Microsoft Word
• Maintained contract customers and recruited new business
Advertising/Administrative Assistant
• Sold print, online, and specialty advertisements
• Maintained contract business and recruited new customers
• Worked as a team and individually to sell ads and meet departmental goals
• Created revenue and departmental goals
• Maintained efficient and accurate sales records
• Preserved contracts and relationships with corporate advertisers including Lowe's and Spartan Food Stores
• Provided sales team with assistance in their everyday tasks
Other Experience
Apache Trout Grill 5/2007 - 9/2007
Waitress
• Provided excellent customer service in fine dining atmosphere
• Worked as team to efficiently serve, seat, and interact with customers
• Maintained a friendly and professional tone of the restaurant
Education
Northern Michigan University, Marquette MI
Bachelor of Science, English Writing • Emphasis in Journalism and Creative Fiction
• Member of Student Leader Fellowship Program
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