A success-driven professional with a wide range of hands-on marketing knowledge and technical skills related to Internet/Online marketing. Innovator who profitably manages online marketing operations in a diversified environment. Internet strategist who generates ideas that exceeds organizational ROI requirements. Ability to partner with clients, vendors and internal staff via direct marketing, response analysis and digital media marketing including search engine marketing, search engine optimization, internet advertising, email marketing and others. Proven abilities in:
| • Email Marketing |
• Web Analytics & Reporting |
• Social Media Marketing |
|
• Search Engine Marketing |
• Online Media Campaigns |
• A/B, Multivariant Testing |
|
• Pay Per Click (PPC) |
• Web Site Development |
• Affiliate Marketing |
|
• Search Engine Optimization (SEO) |
• Online Banner Display Marketing |
• Competitive Research |
PROFESSIONAL EXPERIENCE
Market Traders Institute, Inc., Lake Mary, FL
July 2009 – October 2010
Email Marketing Manager
Developed and managed email marketing campaigns for multiple business units. Managed Customer Relationship Management (CRM) program using Sales Force to target and monitor customer acquistion. Implementor of marketing action plan based customer data analysis. Measured effectiveness and implemented plan of action based on data analysis from all email marketing campaigns.
• Established email marketing strategies and calendars by customer segment for six business units.
• Provided email marketing campaigns during the course of current global expansion in partnership with Leadership Team.
• Strategically used Trigger Email Campaigns to increase throughput.
• Increased conversion rates 3% by creating more effective product proposals.
The Mark Travel Corporation, Orlando, FL
September 2007 – May 2009
Internet Marketing Manager
Managed and edited four websites to include copywriting for new products, promotions, press releases and customer communications within a Content Management System (CMS). Used data obtained from Omniture to measure and analyze all email and online marketing campaigns to determine effectiveness. Managed email marketing campaigns. Directed landing page layout and optimization through use of multivariant testing and audience segmentation. Online media buyer for various marketing campaigns. Participated in preparation of annual budgets and reconciliation of actuals vs. budget on a monthly basis.
• Interactive strategy, development, maintenance and implementation for all email marketing, online marketing campaigns and websites.
• Initiated brands into Social Media Marketing on Facebook, Twitter and LinkedIn to add additional revenue stream and build customer loyalty.
• Increased ROI on Online Media Campaigns 36% Year Over Year (YOY) by introducing a Leadback program.
• Established an email marketing calendar by customer segment for two brands increasing conversions by 27% and 34% respectively.
• Reduced costs $250K annually and increased speed to market by migrating all website editing to an internal resource. Resulting savings reduced cost per acquisition by 28%.
• Supervised search engine marketing campaigns including paid and natural search. Increased SEO conversions 135% Year Over Year (YOY) by creating Search Engine Optimization (SEO) pages and optimizing keywords within website copy. Increased Pay Per Click (PPC) conversions 42% Year Over Year (YOY) by refining keyword buys in a highly competitive industry.
• Oversaw the launch of new online vacation booking system on two websites.
• Created and implemented an Affiliate Marketing program resulting in a record breaking revenue stream.
• Transitioned a new brand’s website to read from internal databases.