Summary
An experienced, solution-oriented advertising and marketing executive with comprehensive strategy and implementation skills ensuring return on investment and increased business.
Core competencies: consumer marketing and advertising, strategic planning, branding, design, media, promotions
Disciplines: interactive/digital (including ecommerce/informational websites, SEO, SEM, email, online media, social media), television, video, radio, print, direct mail, collateral, out-of-home, package design, product development, events
Experience
Marketing Consultant, April 2009 to Present
Various Companies
• Chad Allison (New York, NY): Manage marketing initiatives for a luxury jewelry company including company website, social media, direct mail, print, OOH, public relations, and events
• Ratner Companies – BUBBLES, Salon Cielo, Cibu (Washington, DC): Led a rebrand program launching a new website, a digital campaign via email, video, paid media and social media, DM initiatives, and in-store collateral program driving consumers to a chain of hair salons; Managed an ecommerce site including marketing, merchandising, and product development for a hair care portfolio
• Eventive Marketing/Dannon Yogurt (Bentonville, AR): Planned and executed the Dannon Danimals Sprouse Brothers’ (from Disney’s Suite Life of Zack & Cody) public appearance at Wal-Mart and Sam’s Club attracting customers to purchase product
• The Award Group (New York, NY): Developed a digital marketing plan including SEO and a CRM program (via segmented email communication) gaining lead generations for sales acquisitions
• The Award Group/The Girl Scouts (New York, NY): Developed a product line and marketing plan for the Girl Scouts increasing revenue for all parties
Account Director, August 2007 to March 2009
LeadDog Marketing Group, New York, NY
• Clients: Madison Square Garden Entertainment (Cirque du Soleil), Coty (Nautica Fragrances, Beckham Fragrances), Juan Valdez Cafe, Western Union, Multiple Sclerosis Society, Alzheimer’s Association
• Launched and managed ecommerce marketing initiatives which included site management, SEO/SEM, segmented email blasts, banner ads, and social media driving traffic to websites
• Led teams in the development and activation of integrated promotional programs within various business sectors
• Planned, strategized and produced brand programs including offline advertising and digital marketing to generate buzz and maximize exposure for clients’ products and services
• Worked closely with media partners to ensure creative materials communicated the strongest message to the targeted audience for the appropriate medium
• Tracked budgets and provided cost efficient solutions to ensure projects came within or below spending plan while maintaining profit margin
Account Director, June 2005 to August 2007
Brandonology, New York, NY
• Clients: L'Oréal (Matrix), Gemini Fragrances (including Tommy Bahama, IZOD), Jennifer Lopez brands (including Sweetface, justsweet, JLO)
• Developed highly visible strategic marketing programs for the beauty and fashion industries in the prestige and mass markets
• Planned and executed integrated programs growing brand awareness and increasing sales
• Developed new merchandise strategies to grow brand portfolios including product development and package design
• Produced photo shoots, video shoots and events, which entailed casting, location scouting, branding, stage management and contract negotiations
Account Manager, October 2003 to May 2005
Ogilvy & Mather, New York, NY
• Clients: AT&T Wireless, DuPont
• Developed integrated strategic marketing plans that incorporated 360-degree branding
• Produced promotional materials across various disciplines to enhance companies’ visibility within the marketplace
• Led teams to create national advertising campaigns for consumer accounts from brand management to creative tactical implementation
• Wrote creative briefs to communicate project details and provided direction to internal teams
• Managed focus groups to substantiate and reinforce concepts to the target audience
• Created project scopes of work to specify and document proposed programs
• Oversaw designated budgets for ongoing, high-volume projects
Experience continued…
Account Supervisor, May 2001 to September 2003
National Communications Group, Inc., New York, NY
• Clients: New York Jets, Cleveland Browns, New York Islanders, National Football League, Victoria’s Secret, J.Crew, Condé Nast/The New Yorker, Alliance for Lupus Research, Catholic Big Brothers
• Created and implemented marketing programs for various industries including entertainment/sports, retail, publishing and non-profit organizations
• Produced promotional materials including brochures, signage, direct mail packages, and broadcast advertisements
• Planned and managed events designed to increase exposure and reinforce brand identity
• Initiated and sold new business proposals that resulted in additional company revenue
• Cultivated and sustained successful relationships with clients and vendors
Senior Account Executive, June 1996 to April 2001
The Award Group, Inc., New York, NY
• Clients: J.P. Morgan, Morgan Stanley Dean Witter, AXA (formerly known as The Equitable), The RX Club, Showeast, American Advertising Federation, Yeshiva University
• Designed, sketched and presented award concepts and corporate gift ideas to client contacts
• Operated on-site at J.P. Morgan working as a direct consultant to investment bankers
• Devised marketing plans for product development generating company revenue growth
• Created sales presentations for new business proposals
• Formulated and established procedures to facilitate office operations most effectively and efficiently
Special Project
CareerBuilder.com Hire My TV AD Contest, June 2009
Wrote, directed, edited, and starred in a :25 video spot for a contest entry
The commercial submission can be viewed on YouTube: http://www.youtube.com/watch?v=nweIz2mcPYo
Education
University of Pittsburgh, Pittsburgh, PA
Bachelor of Fine Arts
School of Visual Arts, New York, NY
Design Survey
Computer Skills
Operating Systems: MAC, PC
Software: Word, Excel, PowerPoint, Access, Adobe Acrobat, Photoshop, Illustrator, Final Cut, HTML, FileMaker Pro, SAP, Entourage, Outlook, Lotus Notes
http://jobs.emarketingsilo.com/r/resumes/view.cfm?site_id=5807&can=3472861