A few highlights from their 4th Annual Salary Survey
- Salaries for top level search positions have decreased in 2013 as has the number of respondents in the top four salary ranges. This may indicate these positions are becoming less available as search continues its migration under the marketing umbrella and as search tasks and strategies become more generalized.
- The average salary across the board decreased approximately 9% from $75,543 to $68,600. This is to some degree due to a 10% growth in Entry Level Employees with 27% of respondents reporting they have been in search from 0-3 years. The majority of these salaries were in the 0-$30K range with some representation in the $30-$60K range.
- However, as stated above, there was also a decrease in salaries for top level search positions which affects the overall average.
- The only rises in salary were shown to be at the manager level and for lower level analysts. The largest number of respondents (approx 14%) earn between $50K and $60K annually.
- A 10 percent growth in entry-level employees, or those with 1 to 3 years of experience, could be a sign of increased attention on SEO or the maturation of the search marketing industry from a marketing perspective.
- 40% of respondents stated they have been in search for 5 to 15 years, versus 27% who said they have 1 to 3 years of experience.
- In line with this trend, the survey found growth in the two lowest salary ranges -- $0 to $30,000 and $30,000 to $60,000 which corresponded to entry level positions. This influx of entry level Search staff may also be due to the expanding roles within positions—respondents indicated that roles include not only organic and paid search, but also a heavy social media focus. This is discussed further in the section entitled “Holistic Search.”
- According to the survey, just over half – 51 percent – of respondents were manager level or higher and 54 percent are managers or greater, with 55 percent responding that they have one to ten people reporting to them.